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Executive Director, Paid Social Media

2 months ago

Cherry Hill, New Jersey, United States CMI Media Full time
About the Role

CMI Media Group is seeking a seasoned professional to lead our paid social media efforts as an Executive Director, Paid Social Media. This key role will oversee the development and execution of our paid social strategy, ensuring alignment with our business objectives and driving growth through innovative social media campaigns.

Key Responsibilities
  • Establish and maintain strong relationships with senior client teams, fostering advocacy for paid social media and CMI Media Group.
  • Lead cross-functional teams (SEM, programmatic, video, e-commerce) to drive channel learnings and campaign optimizations, promoting a data-driven approach to social media marketing.
  • Stay abreast of industry trends, new social networks, and emerging technologies, advising clients on how to leverage these platforms to enhance their brands.
  • Manage a team of paid social media leaders and individual contributors, providing guidance and development opportunities to help them grow into full-stack social media marketers.
  • Ensure the CMI Media Group social media team utilizes best-in-class tools, staying up-to-date on market shifts and available toolsets.
  • Familiarize clients with regulated industries and the effective use of social media within these regulations.
  • Lead client education efforts, highlighting the value of social media and its potential to benefit their brands.
  • Stay current on social media use in the pharmaceutical space, particularly FDA regulations and processes.
  • Contribute to thought leadership initiatives related to social media on behalf of CMI Media Group.
  • Collaborate with creative and PR agencies to adjust messaging based on social analysis.
  • Analyze content promotion efforts using social analytics tools and adjust strategies as needed.
  • Develop innovative ways for clients to engage with their brands.
  • Motivate large teams, providing direction and opportunities for career growth and personal development.
  • Require 10+ years of social media experience, preferably in the healthcare space.
  • Bachelor's Degree or equivalent in marketing, business, or a quantitative/analytical field preferred.
  • Strong written and verbal communication skills, as well as leadership presence.
  • Proficiency in MS Office, particularly Excel, with basic knowledge of pivot tables and V-Lookups.
  • Healthcare/pharmaceutical background a plus.
  • Proven ability to develop and maintain strong relationships with colleagues, clients, and supplier partners.
  • Proven ability to create measurable social media plans that contribute to clients' business goals.
  • Entrepreneurial skills and outlook.
  • Commercially oriented, confident, outgoing, articulate, and persuasive.
  • Ability to work independently and in a team-oriented environment.
  • High attention to detail with ability to multi-task while meeting tight deadlines.
  • Outstanding quantitative, analytical, and critical thinking skills.