Automotive Sales Consultant

1 month ago


Escondido, California, United States Penske Automotive Group Full time
Job Title: Sales Consultant Job Summary: We are seeking a highly motivated and results-driven Sales Consultant to join our team at Penske Automotive Group. As a Sales Consultant, you will be responsible for selling new and used vehicles, as well as providing exceptional customer service to our clients. Key Responsibilities: * Approaches and greets customers in a friendly and professional manner * Assists customers in selecting a vehicle by asking questions and listening carefully to their responses * Writes complete sales orders and processes paperwork in accordance with dealership policies * Maintains owner follow-up system to encourage repeat business and customer satisfaction * Maintains a prospect development system * Conducts business in an ethical and professional manner * Describes all optional equipment available for customer purchase and fully explains product performance, application, and benefits to prospects * Follows dealership procedure to obtain proper identification from customer prior to test drive * Follows dealership sales process as directed by sales management * Demonstrates vehicles, offers test drives to all prospects, and follows test drive route * Exhibits high level of commitment to customer satisfaction * Establishes personal income goals that are consistent with dealership standards of productivity and devises a strategy to meet those goals * Keeps abreast of new products, features, accessories, etc., and their benefits to customers * Knows and understands equity and values, and is able to explain depreciation to the customer * Ensures the Sales Manager has an opportunity to meet each customer * Turns 100 percent of closed deals to finance and insurance manager, along with properly completed paperwork (insurance information, trade title, etc.) * Prepares sold vehicles for customer delivery prior to customer arrival * Delivers vehicles to customers, ensuring that each customer understands the vehicle's operating features, warranty, and paperwork * Introduces customers to service department personnel to emphasize the quality and efficiency of service repairs and maintenance available in the dealership's service department * Schedules first service appointment * Follows up on all post-delivery items, tag/title work, "we-owes," and special requests to be sure all customer expectations are met * Reviews and analyzes actions at the end of each day, week, month, and year to determine how to better utilize time and plans more effectively * Attends company meetings as required * Maintains a professional business appearance as determined by dealership management in accordance with company policies * Knows and understands the federal, state, and local requirements that govern the company's business * Coordinates with the Sales Manager to set and meet new and used sales quotas and profit margin goals * Greets customers promptly and is polite and friendly * Consistently follows the outlined sales process * Utilizes floor time effectively in meeting the customers' needs and soliciting sales * Performs pre-delivery inspection and road test before delivery to customer * Delivers vehicles to customers after purchase. This process ensures that the customer understands the vehicle's operating features, warranty, and paperwork, and it lays the foundation for customer loyalty * Utilizes the delivery of any new or used vehicle to create an event that will facilitate customer loyalty to the dealership * Conducts telephone transactions courteously and promptly * Utilizes a consistent quotation process for purchases, trade-ins, and vehicle sales * Utilizes dealership sales control (confirm CRM/DSM) system * Has ability to communicate effectively with new car buyers/customers and according to their preferred method of communication, whether by phone, by email, or in person, and able to train other subordinates or peers to do the same * Has thorough knowledge of all dealership products and services and can convey this information to subordinates and customers * Directs customers to product information resources, including those available on the Internet * Maintains an ongoing customer database to capture repeat business * Attends product and sales training courses as determined by sales management and manufacturer * Maintains required dealership certifications * Sells, leases, and delivers new and used vehicles * Adheres to all Safeguarding, Red Flag, and 8300 procedures and policies * Exhibits a high level of commitment to customer satisfaction. Maintains a minimum customer satisfaction standard equal to or above the manufacturer expected average * Moves and arranges display vehicles on showroom and on lot as directed by management * Deals with customer complaints in a sensible manner by showing empathy and a pleasant attitude * Understands the federal, state, and local laws that govern retail automobile sales and ensures that new car sales programs are in compliance * Maintains reporting systems required by general management and the manufacturer * Ensures that the work areas and customer waiting area are kept clean * Follows all attendance and punctuality standards with adherence to timekeeping standards * Follows the Code of Business Ethics and Conduct * Understands and follows all work rules and procedures and follows lawful directions from Supervisors * Upholds the company's non-disclosure and confidentiality policies and agreements * Maintains a professional appearance for self and subordinates in accordance with company policy * Attends pertinent training on request * Assists with organizing and attends special events held at dealership or in the community * Attends company meetings as required Requirements: * High school diploma or general education degree (GED) or equivalent combination of education and experience * No prior experience or training is required * Valid Driver's License * Driving Record that meets insurance requirements and company policy * Current and active Sales License, in states where applicable Preferred Education and Experience: * One-year certificate from college or technical school; or three to six months related experience and/or training; or equivalent combination of education and experience * Associate's degree (or equivalent from two-year College or technical school; or six months to one year related experience and/or training; or equivalent combination of education and experience Additional Eligibility Qualifications (Certification/Licenses/Registrations): * Valid Driver's License * Driving Record that meets insurance requirements and company policy * Current and active Sales License, in states where applicable

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