Marketing Representative

1 week ago

Houston, Texas, United States Gallery Residential Full time
Job Overview

Gallery Residential is seeking a highly motivated and results-driven Marketing Representative to join our team. As a Marketing Representative, you will be responsible for coordinating the community's marketing, leasing, and renewal strategies to achieve occupancy, revenue, and resident retention goals.

Key Responsibilities
  • Develop and implement short- and long-term marketing plans and goals to sustain occupancy and drive traffic to the property.
  • Design and execute offsite marketing activities, including resident referral and employer outreach programs, using internet marketing tools, and following other property-specific marketing plans, drives, and special programs.
  • Use the on-site property management software application to track apartment availability, record traffic and leasing activities, manage resident and prospect data, and capture critical demographic and other information about existing and future residents.
  • Ensure that the property and show units meet the Company's standards for show quality by daily inspecting the marketing corridor and leasing tour, communicating maintenance and upkeep needs to the property's maintenance team members, merchandising and ensuring a physically appealing show unit and/or model and amenities, and preparing the leasing office for daily leasing activities.
  • Follow-up with prospects and new residents to ensure satisfaction by sending emails, thank-you notes, and cards or making telephone calls or other contacts to finalize decisions to lease and/or renew.
  • Execute and perform activities in support of the property's lease renewal program by preparing and delivering lease renewal letters and packages for residents, meeting with and contacting renewing residents in advance of move-out dates and ensuring that lease renewal documents are signed and implemented on time.
Requirements
  • Employment history that demonstrates the application and usage of a sales, marketing, internet, and customer service background sufficient to resolve customer complaints and issues and complete financial records, documents, and reports.
  • High school diploma or GED equivalent is required.
  • Ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions.
  • Mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions, and calculate percentages in order to complete financial records, budgets, and other fiscal reporting information.
  • Ability to apply sales skills, such as generating sales leads, conducting sales presentations, qualifying prospects, and closing sales.
  • Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form.
  • Ability to deal with problems involving several concrete variables in standardized situations.
  • Proficiency in word processing, property management applications, and spreadsheet management programs in order to complete required reports and employment documents.
  • Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances, including using Google and other search engines, and navigating the internet and websites.

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