Senior Brand Activation Manager
3 days ago
**Company Overview**
Ermenegildo Zegna N.V. is a renowned luxury menswear brand, committed to delivering exceptional experiences and understanding the nuances of the luxury world. As the Marketing & Events Manager, you will be responsible for supporting strategic brand planning and executing regional marketing strategies across all channels.
**Job Description**
This position is accountable for all local events, in-store experiences, and other marketing initiatives that drive brand awareness, increase client engagement with the ZEGNA brand, and deliver strong ROIs. You will work closely with cross-functional teams to align on plans and execution, ensuring seamless delivery of events and activations.
**Responsibilities:**
- Manage the budget for respective marketing lines.
- Collaborate on planning regional marketing strategy, applying insights and suggesting innovative ideas.
- Work closely with HQ to design and validate local strategy and execution.
- Establish strong partnerships with cross-functional teams to align on plans and execution (Retail, CRM, Visual Merchandising, Finance, etc.).
**Qualifications:**
- Bachelor's degree or equivalent experience required; MBA preferred.
- 5+ years of proven experience in luxury marketing, brand management, and event execution.
- Demonstrated success in creating and implementing integrated brand strategies that drive results.
**Compensation:** The estimated salary for this position is $95,000-$105,000 annually, with bonus potential based on relevant skills and experience.
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