Senior Account Manager

5 days ago


California, United States PURPLE Full time
Main Responsibilities

PURPLE is seeking a seasoned Senior Account Manager to lead its Lifestyle practice in the Los Angeles office, working on high-profile global clients. The ideal candidate will have experience in PR, focusing on hospitality and arts/culture industries, with a strong understanding of the US media landscape.

The successful candidate will demonstrate tactical proficiency in media relations, including creating and driving media, influencer/VIP, and event strategies. Additionally, they will showcase exceptional written communication skills, initiative, creativity, and organizational abilities.

Key Responsibilities:
  • Develop and execute strategies for clients, including outreach plans, partnerships, message development, event management, and media familiarization trips.
  • Nurture relationships with media and industry contacts through regular meetings and appointments.
  • Conduct competitive media research and analysis.
  • Secure partnership and collaboration opportunities.
  • Oversee event logistics and production.
  • Produce high-quality internal and external communications content.
  • Manage weekly client agendas.
  • Pitch story ideas to achieve maximum editorial placement.
  • Lead and motivate junior team members to ensure day-to-day operations run smoothly.
Requirements:
  • Minimum of four years of relevant working experience.
  • Hospitality and arts/culture experience is preferred.
  • Superior knowledge of luxury consumer industry.
  • Ability to manage multiple accounts simultaneously.
  • Excellent written and verbal skills.
  • Knowledge of Cision, MuckRack, and other PR industry tools.
  • Understanding of the digital world and creative thinking.
  • A team player with a hardworking and dedicated attitude.


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