Industrial Operations Manager for Manufacturing Excellence
6 days ago
At Arch Systems, we empower discrete manufacturing facilities with in-depth data insights that enable optimal efficiency and precise KPIs. We work closely with leading manufacturers to integrate and optimize their data for actionable intelligence, driving productivity and operational excellence.
Key ResponsibilitiesThe ideal candidate will be responsible for:
- Campaign Strategy & Execution: Develop and execute a multi-quarter integrated demand generation strategy from ideation to implementation, including strategy development, content creation, messaging, channel management (email, distribution, organic and paid social, events, and SEO), tracking, and optimization.
- Cross-functional Collaboration: Work closely with Sales, Product, Customer Success, and Strategic Partnerships to ensure alignment and maximize campaign ROI, with pipeline growth as the primary KPI.
- Lead Management: Define and implement best practices for lead management and follow-up, developing persona-driven campaigns to effectively engage target audiences.
- Performance Tracking & Reporting: Build and maintain dashboards, define campaign KPIs, and report on the demand generation funnel, partnering with the VP of Marketing to manage the lead pipeline, ensuring visibility, continuous improvement, and clear linkage between marketing efforts and results.
- Team Leadership: Lead and develop a high-performing demand generation team, including direct management of campaign marketers and potentially a BDR/SDR team.
- Optimize Campaign Impact: Regularly analyze campaign performance, share insights with stakeholders, and provide actionable recommendations for improvement.
To succeed in this role, you must have:
- Education: Bachelor's Degree required; MBA preferred.
- Experience: Minimum of 5 years of proven demand generation experience in B2B SaaS marketing targeting enterprise stakeholders at multiple levels.
- HubSpot Expertise: Proficiency in HubSpot, with the ability to serve as platform administrator, managing configuration and access.
- Technical Tools Proficiency: Experience with tools like HubSpot, Slack, Google Drive, Notion, Asana, GA4, AdWords, and Microsoft Office.
- Campaign Lifecycle Mastery: Demonstrated ability to own the entire campaign process, from concept to execution and post-campaign analysis.
- Pipeline & Reporting Ownership: Proven experience managing lead pipeline metrics, with expertise in creating and maintaining dashboards and reporting tools.
- Management Experience: Proven experience managing a full-time team, driving omnichannel demand generation strategies, and overseeing budgets and timelines to ensure campaigns are delivered effectively and align with organizational goals.
- ABM & Demand Generation Best Practices: Strong knowledge of persona-driven Account-Based Marketing (ABM) strategies, with a focus on targeting high-value accounts to enhance sales pipeline quality.
We're looking for candidates with:
- Experience in industrial/manufacturing markets is a plus.
- Experience overseeing BDR/SDR teams is a significant advantage.
- Familiarity with intent data platforms such as RollWorks, DemandBase, ZoomInfo, as well as SEO/SEM expertise, is highly desirable.
This role offers a competitive salary range of $120,000 - $180,000 per year, depending on experience. In addition to a comprehensive benefits package, including healthcare options, retirement contributions, and other supportive resources for wellbeing and development, we also offer equity ownership to align with our long-term vision.
About Working at Arch SystemsWe champion a remote-first work environment, promoting flexibility and inclusivity across all teams. Our company values innovation, open communication, and teamwork, empowering everyone to contribute meaningfully. Join our team and be part of a dynamic organization dedicated to driving manufacturing excellence through data-driven insights.
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