Social Media Content Creator
4 weeks ago
At RELIANCE WORLDWIDE, we are seeking a highly skilled Social Media Specialist to join our Americas marketing team. This individual will be responsible for developing and executing a social media and YouTube strategy to meet marketing and business goals.
Key Responsibilities:
- Develop and execute a social media and YouTube strategy to meet marketing and business goals.
- Manage and create engaging video-first content that is tailored for various platforms, including YouTube, Facebook, Instagram, TikTok, and LinkedIn.
- Monitor and analyze performance metrics, making adjustments as needed to optimize engagement and growth.
- Monitor, manage, and nurture our online community by responding to followers, managing online discussions, and proactively engaging with brand advocates.
- Stay up-to-date on the latest social media trends, industry trends, and competitor activity, using those insights to make recommendations and improvements to our social media and YouTube presence.
- Manage and support the production, shooting, and editing process alongside our video agency partner.
- Assist with identifying and managing influencer relationships.
- Be able to quickly learn and become knowledgeable on RWC products and the plumbing industry.
- Collaborate with Product Management and Engineering departments to stay updated on products and features, as well as become knowledgeable on RWC products and the plumbing industry.
Requirements:
- Bachelor's degree in marketing, communications, or a related field is preferred.
- 1-3 years of experience - agency experience is a plus.
- Highly proficient in social media channels, including but not limited to: YouTube, Facebook, Instagram, TikTok, and LinkedIn.
- Experience shooting and editing short-form videos.
- Basic knowledge of Adobe Photoshop. Adobe Premiere Pro experience a plus.
- Ability to communicate complex topics into easy-to-understand content.
- Proficient in Microsoft Office: Word, Excel, PowerPoint.
- Strong communication skills, both written and verbal.
- Self-motivated with a strong work ethic.
- Ability to effectively collaborate with other departments to achieve business goals.
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