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User Activation Marketing Lead

2 months ago

San Francisco, California, United States DocuSign, Inc. Full time
Company Overview

DocuSign is a leader in the field of agreement management, empowering over 1.5 million customers and more than a billion individuals across 180 countries. Our solutions streamline business processes and enhance everyday life by transforming traditional agreements into intelligent, actionable data. With our top-tier e-signature and contract lifecycle management (CLM) solutions, we enable organizations to create, manage, and execute agreements efficiently.

Role Overview

We are seeking a knowledgeable Lifecycle Marketing Manager to spearhead the development and execution of onboarding, engagement, activation, and conversion initiatives aimed at our global trial audience. In this pivotal role, you will design and implement multi-channel strategies that encompass email, in-product notifications, mobile applications, and our marketing website. This position is integral to the Lifecycle Acquisition team, focusing on enhancing trial strategies that align with our organizational goals. The ideal candidate will be a data-oriented marketer passionate about optimizing customer experiences and increasing user engagement.

Key Responsibilities
  • Collaborate with the Lifecycle Marketing trial lead to create and execute global campaigns across email, in-product, and mobile platforms aimed at driving trial onboarding, engagement, product activation, and conversion.
  • Work alongside regional marketing teams to identify and address gaps in our global marketing strategy for trialists, enhancing product activation and conversion in key markets.
  • Contribute to the overall lifecycle trial monetization strategy, ensuring alignment with company objectives while driving additional revenue.
  • Utilize quantitative and qualitative data to identify growth opportunities and optimize campaigns through A/B testing and other experimental methods.
  • Effectively communicate lifecycle marketing strategies, plans, and outcomes across various teams.
  • Influence product development roadmaps to enhance the trial user experience and achieve desired business results.
  • Leverage analytics dashboards to monitor, analyze, and report on campaign performance, providing comprehensive insights to stakeholders.
  • Engage with internal teams across eCommerce, Product-Led Growth, Marketing Operations & Analytics, Creative, and Regional Marketing to refine and execute campaigns.
Qualifications

Basic Requirements

  • Minimum of 5 years of experience in lifecycle marketing or a related field within a fast-paced, growth-oriented company, preferably in a product-led SaaS environment.
  • Proven experience in managing multi-channel marketing campaigns, employing best practices to build scalable initiatives that yield measurable results.
  • Strong analytical skills with the ability to derive insights from data.
  • Bachelor's degree in marketing, business, or a related discipline.

Preferred Qualifications

  • Exceptional project management skills with a keen attention to detail.
  • Self-motivated, organized, and dynamic individual.
  • Excellent verbal and written communication skills.
  • Highly analytical and focused on metrics.
  • Experience with marketing personalization and experimentation, with a quick adaptability to new technologies and systems.
  • Familiarity with project management tools, email service providers, analytics platforms, and web content management systems.
  • Strategic thinker capable of driving programs from conception through execution and analysis.
  • Experience collaborating with cross-functional teams.
Compensation and Benefits

Compensation for this role is determined by various factors, including geographic location, job-related knowledge, skills, and experience. This position also includes eligibility for bonuses and benefits, which may encompass:

  • Paid Time Off: accrued time off along with paid company holidays.
  • Paid Parental Leave: up to six months of leave following the birth, adoption, or foster care placement of a child.
  • Comprehensive Health Benefits: options for fully employer-paid health plans from the first day of employment.
  • Retirement Plans: access to select retirement programs with potential employer contributions.
  • Learning and Development: opportunities for coaching, online courses, and education reimbursements.
  • Compassionate Care Leave: paid time off for significant life events.
Company Culture

At DocuSign, we are dedicated to fostering a culture of trust and inclusivity, ensuring that every employee feels valued and empowered. We believe in open communication, collaboration, and the importance of diverse perspectives. Your contributions will play a vital role in our mission to create a better world through innovative solutions.

Equal Opportunity Employment

DocuSign is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds to apply, and we make hiring decisions based on qualifications, experience, and a positive attitude.