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Senior Social Media Strategist

2 months ago

Los Angeles, California, United States Zevia Full time
About Zevia
At Zevia, we are dedicated to crafting a world filled with healthier flavors that benefit both individuals and the environment. Our team consists of innovators who are deeply committed to our mission. Together, we strive to enhance global health, provide accessible better-for-you products, and contribute to environmental sustainability through reduced plastic usage.

We operate with values such as passion, transparency, gratitude, inclusivity, humility, and resourcefulness as we endeavor to transform the beverage industry for the better.

Position Overview

The Senior Social Media Manager will be an enthusiastic and imaginative social and community specialist who aims to assist consumers in discovering and engaging with the Zevia brand and its beverages.

The ideal candidate will possess an entrepreneurial spirit, embrace creative risks, and share our fervor for social media, storytelling, and strategic community development.

Reporting directly to the VP of Brand Marketing, this role demands a social media authority capable of driving strategic initiatives, leading both internal and external social resources, and educating the wider organization on best practices in social media.

In a rapidly evolving digital landscape, social media trends shift even quicker. We seek a team member who can navigate these changes and maintain relevance in our work and brand.

Key Responsibilities
  • Develop and execute a comprehensive strategy for Zevia's primary social media channels, with a focus on TikTok and Instagram.
  • Articulate our brand's voice, tone, and identity while creating compelling reasons for consumers to engage with all @zevia accounts.
  • Innovate the use of social media to achieve business objectives, foster community engagement, and enhance brand visibility and loyalty.
  • Lead and manage a top-tier team specializing in content creation, production, publishing, and community management.
  • Oversee relationships with external partners, including creators and agencies.
  • Review and provide constructive feedback on creative content, ensuring alignment with brand standards.
  • Support cross-functional stakeholders with clear processes and best practices.
  • Assess social platforms, tools, and services against business goals, delivering actionable reports.
  • Identify engaging content that resonates with Zevia consumers and inspire original content development.
  • Monitor and report on social media KPIs on a monthly, quarterly, and annual basis.
  • Manage an annual budget dedicated to social media initiatives.
Candidate Profile

The ideal candidate will:

  • Be innovative with content creation, willing to take risks and develop unique formats.
  • Utilize current trends while prioritizing original content as a key success factor.
  • Create engaging content directly within social platforms, incorporating a distinct perspective and personality.
  • Exhibit strong collaboration skills, valuing teamwork and the sharing of ideas.
  • Be adept at nurturing organic relationships with followers through effective community management.
  • Demonstrate a keen interest in the future of social storytelling.
  • Employ strategic thinking, data analysis, and top-tier creativity to enhance intuition.
  • Transform data insights into actionable strategies.
  • Collaborate effectively with internal and external partners to ensure alignment with social media strategies.
  • Provide valuable guidance throughout the creative process.
  • Build strong relationships across diverse internal teams.
  • Communicate effectively with all organizational levels.
Qualifications

Required education and experience include:

  • A minimum of 6 years of experience, including roles as a creator or editor in social media for brands.
  • Prior supervisory experience is preferred.
  • Experience in consumer packaged goods (CPG) is advantageous.
  • Familiarity with various content distribution channels, including TikTok, Instagram, X, Threads, YouTube, Facebook, and LinkedIn.
  • Exceptional social copywriting skills with a focus on a Gen-Z audience.
  • Experience in creating social media content directly within platforms (e.g., TikToks, Reels, Stories, Feed Content, and Carousels).
  • Knowledge of effective strategies across different social platforms.
  • Experience with social analytics tools.
  • Experience in launching and growing social channels from the ground up is a plus.
  • Understanding of the paid media landscape.
  • Experience working with executives, creators, freelancers, and agencies.
  • A genuine enthusiasm for Zevia's mission and products.
Work Environment

This position operates in a professional office setting, utilizing standard office equipment.

Physical Demands

The physical requirements for this role include the ability to sit, climb, balance, stoop, kneel, crouch, or crawl as needed. The employee must frequently lift and/or move up to 10 pounds.

Travel Requirements

This role may involve occasional travel.

Equal Employment Opportunity

Zevia is committed to providing equal employment opportunities for all qualified candidates and employees, maintaining a workplace free from discrimination and harassment.

Benefits

We offer a collaborative environment where everyone contributes and grows, competitive compensation, and a comprehensive benefits package that includes:

  • An array of medical plans.
  • Dental and vision coverage.
  • Life insurance and disability benefits.
  • Flexible spending accounts and health savings accounts.
  • 401k plan options.
  • Generous vacation and holiday policies.
  • Professional development contributions.
  • And, of course, all the Zevia you can enjoy.