Senior Associate, Brand Experience Specialist
2 days ago
Job Summary:
As a Senior Associate, Brand Experience Specialist at Publicis CoLab, you will play a pivotal role in overseeing day-to-day media communications for designated brands. Your primary responsibility will be to ensure precise budget management and seamless digital media operations. You will cultivate a deep understanding of client businesses, utilizing online media expertise to effectively meet client objectives.
Key Responsibilities:
* Assist the manager in developing digital media plan options and recommendations
* Maintain accurate budget control and flow of media activity and update client on timeline/consistent basis
* Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
* Demonstrate proficiency with systems/tools (MRI, Media Tools, ComScore)
* Gather and analyze appropriate research to provide sound, strategic, consumer insights-driven digital media recommendations
* Establish collaborative, productive working relationship with partner agencies (where/when applicable), helping create a seamless communications process
* Demonstrate creativity and agility when problem solving
* Delivering POVs/position papers on key client issues and/or client opportunities
* Prepare media authorizations per approved plans/project requests
Requirements:
* 1+ years of Media Planning experience, Media Tools knowledge is a must
* Familiarity with Competitive systems (AdViews/Kantar)
* Working knowledge of Syndicated research tools (eg. MRI, ComScore, etc.)
* Strong proficiency within Excel
* Strong communication and presentation skills, professional, with strong teamwork skills
* Curious and motivated, solution-oriented problem solver
* Adept at time management and handling shifting priorities
What We Offer:
* Compensation Range: $46,500 - $67,500 annually
* Medical coverage, dental, vision, disability, 401k, and paid time off
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