Marketing and Communications Specialist
1 day ago
BGPL-USA, Inc., a leading importer and distributor of fine wines in the US market, is seeking an experienced Marketing and Communications Specialist to join our team. As a key member of our marketing department, you will play a vital role in developing and executing effective marketing and communication strategies that drive sales growth and customer satisfaction.
About BGPL-USA, Inc.We are a subsidiary of Barton & Guestier France, a French-owned company part of the Castel Group. Our core mission is to build the three prestigious French wine houses through expansion of distribution, strengthening of distributor relationships, and well-executed marketing plans.
Responsibilities- Collaborate with team members to execute sales and marketing campaigns, participating in brainstorming sessions to develop marketing plans for internal and external projects.
- Measure and report performance of marketing campaigns, gain insights, and assess against goals.
- Assist with the development and management of sales support tools such as marketing materials and technical collaterals.
- Help gather, analyze, and present brand, competitor insights, trends, and data.
- Identify and report sales team needs based on internal and external surveys.
- Support the organization and coordination of marketing events such as tradeshows, wine dinners, trainings, and conferences.
- Coordinate public relations and outreach initiatives, including press release distribution, awards, and company announcements.
- Write and edit knowledgeable content for different platforms such as social media and websites.
- Maintain brands and products online visibility by updating and sharing approved content and visuals.
- Assist in managing US social media channels, developing dynamic contents, and replying to users' interactions.
- Coordinate and process product samples and marketing materials requests.
- Support the maintenance and update of a comprehensive internal database ensuring effective sources of information for sales team (SharePoint).
- 2+ years' experience in Marketing for an enterprise in the US Wine industry.
- College graduate with an international profile. A specialization in Wine & Spirit business management or similar commercial field is preferred.
- Proven competency in marketing, project management, and business development.
- Working knowledge of data analysis and performance/operation metrics.
- Outstanding time management and organizational skills.
- Excellent executive presence, communication (both oral and written) and selling skills. Articulate and impactful in group presentations and meetings.
- Enthusiasm, energy, and motivated self-starter who can work with a team and independently.
- Experience in e-com and Digital Marketing would be a great asset.
- Aptitude in decision-making and problem-solving.
- Budgeting and financial focused mindset.
- French speaking would be a plus.
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