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Digital Marketing Strategist
2 months ago
About the Role:
Tad PGS is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive social media strategy that drives engagement and conversions.
Key Responsibilities:
- Develop and execute a social media strategy that aligns with our business objectives
- Manage and create content for multiple social media platforms, including LinkedIn, Instagram, Twitter, and Facebook
- Monitor and analyze social media metrics to inform future campaign improvements
- Support the development and implementation of public relations and marketing campaigns
- Communicate with team members to understand and highlight projects happening throughout the organization
- Manage digital assets and provide resources and templates to maintain brand consistency
- Monitor social media channels and address public inquiries as they arise
Requirements:
- Bachelor's degree from an accredited college or university plus a minimum of three (3) years of experience in public administration, communications, or journalism
- Ability to provide moderate-level insight, advice, and expertise to other professionals, management, and external contacts in an assigned functional area
- Ability to operate as a team player and communicate specialized knowledge to team members, managers, and external stakeholders
- Knowledge of moderately complex principles and practices for a specialized area of focus
- Ability to work on multiple projects, work within tight deadlines, and prioritize work as necessary
- Ability to speak before groups of all levels on a variety of subject matters relating to social media topics
- Knowledge of social media platforms and strategy
- Skilled in strategic communication, writing, and communicating complex information in a concise and digestible format
- Ability to adapt changes in processes and remain flexible and open to new ideas as social media platforms evolve
- Ability to handle sensitive public relations matters
About Tad PGS:
Tad PGS is a leading company that values innovation, creativity, and collaboration. We are committed to providing our employees with a dynamic and supportive work environment that fosters growth and development.