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Amazon Advertising Specialist
2 months ago
WBX Commerce, a rapidly growing Baltimore-based Amazon advertising agency, is seeking a highly motivated and detail-oriented Advertising Analyst to join our team in the Canton office.
The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work closely with cross-functional teams to drive campaign success.
Key Responsibilities:- Execute, monitor, and optimize Amazon DSP and search campaigns within client budgets and meet or exceed target campaign metrics.
- Generate daily, weekly, and monthly reports to communicate campaign results and insights to internal stakeholders and clients.
- Collaborate with the Strategic Growth Manager and Product Specialists to understand optimization best practices and leverage WBX Glass, our proprietary AMC technology, to gain insights and create custom audiences.
- Conduct data analysis to monitor retail insights, campaign performance, identify trends, and measure key performance indicators (KPIs).
- Support ad-hoc analysis and projects as needed to support the overall success of the advertising team.
- Proficient knowledge of Microsoft Excel or Google Sheets, with experience in pivot tables, 'VLOOKUP', charting, etc.
- Strong analytical skills, with the ability to review data sets and create action plans from the insights gained.
- Ability to present work to internal stakeholders and clients in a clear, concise format.
- 1 year of experience in B2C digital advertising, Amazon paid search & programmatic advertising is ideal.
- Knowledge of Amazon Seller Central, Amazon Vendor Central, Amazon Retail Analytics, Amazon Marketing Services is a plus.
WBX Commerce offers a competitive salary commensurate with experience, rich benefit offerings, parental leave, unlimited PTO, volunteer time off (VTO), 401K, and a great working environment.
WBX is committed to a diverse and inclusive workplace and is an equal opportunity employer.