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Admissions and Marketing Specialist
2 months ago
Role: Marketing/Admissions Coordinator
Welcome to Altoona Nursing and Rehabilitation Center: We prioritize our employees and provide exceptional career opportunities. Experience the joy of working for an organization that values your professional aspirations. Whether you are at the start of your Marketing/Admissions journey or have extensive experience, we invite you to make Altoona Nursing & Rehabilitation Center your workplace. Enjoy a supportive, innovative, and enjoyable work environment while reaping the rewards of being our Marketing/Admissions Coordinator.
Key Responsibilities:
- Marketing and Community Engagement:
- Design and execute marketing initiatives to enhance the visibility of Altoona Nursing and Rehabilitation Center within the community.
- Produce promotional materials such as brochures, flyers, and digital content to showcase the facility's offerings.
- Establish and nurture relationships with referral partners, including healthcare providers and community organizations.
- Coordinate and participate in community outreach events and health fairs to promote the facility.
- Management of Admissions Processes:
- Oversee the admissions workflow from initial contact to residency, ensuring a smooth and welcoming experience for potential residents and their families.
- Conduct tours of the facility, provide detailed information about services, and address inquiries from prospective residents.
- Collaborate with the admissions team to ensure timely and accurate processing of admission documentation.
- Coordinate with clinical and administrative staff to prepare for new resident arrivals.
- Data Tracking and Analysis:
- Maintain precise records of inquiries, tours, admissions, and marketing efforts.
- Evaluate and report on the effectiveness of marketing strategies, occupancy statistics, and other critical performance metrics.
- Regularly update the leadership team on marketing and admissions progress.
- Customer Service Excellence:
- Deliver outstanding service and support to prospective residents and their families throughout the admissions journey.
- Promptly address any concerns to ensure a positive experience.
- Follow up with recent admissions and referral sources to strengthen relationships and gather insights.
- Team Collaboration:
- Work in partnership with the Regional Operations and Nursing Teams to align with facility objectives and address operational needs.
- Assist facility staff with marketing-related projects and initiatives as required.
- Engage in team meetings and contribute to strategic discussions and planning.
Qualifications:
- Education:
- A Bachelor’s degree in Marketing, Business Administration, Healthcare Management, or a related discipline is preferred.
- Experience:
- Prior experience in marketing, sales, or admissions, ideally within a healthcare or long-term care environment.
- Demonstrated success in developing and implementing effective marketing campaigns and managing admissions processes.
- Skills and Abilities:
- Excellent interpersonal and communication skills, capable of engaging diverse audiences.
- Strong organizational and multitasking capabilities to handle various responsibilities.
- Proficient in Microsoft Office Suite and familiar with CRM systems or marketing software.
- Adept at analyzing data, preparing reports, and making informed decisions based on metrics.
- State Compliance:
- Understanding of state regulations and industry standards pertinent to nursing and rehabilitation facilities.
- Willingness to obtain any necessary state-specific certifications or licenses.
Benefits:
- Competitive salary
- Tuition reimbursement programs
- Comprehensive benefits package including Medical, Dental, Vision, EAP, Matching 401K, Life, and Disability
- Coverage for license/certificate renewals and continuing education units
- Benefits commence on the first day following 30 days of employment
- Paid Time Off
- Holiday Pay
- Same Day Pay
- Consistent support from the Regional Operations and Nursing Team
- And much more
The Marketing/Admissions Coordinator is essential in enhancing the reputation and occupancy of Altoona Nursing and Rehabilitation Center. We seek a motivated and enthusiastic individual dedicated to providing exceptional service and contributing to the success of our facility.
