Programmatic Media Specialist
4 days ago
Are you a detail-oriented professional with experience in programmatic advertising? We are seeking a skilled Programmatic Analyst to join our team at Starcom, a global communications planning and media leader. As a Programmatic Analyst, you will be responsible for managing paid social campaigns for a leading national retailer in the automotive parts and services industry.
About the RoleWe are looking for a junior-level candidate with 6+ months of experience in programmatic or paid social media. In this role, you will execute, manage, and optimize online media campaigns and programs for agency clients. You will also demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle.
The ideal candidate will have experience managing programmatic campaigns within The Trade Desk and Prisma while operating in a hands-on-key's environment. Strong analytics, organizational, and communication skills are required, as well as proficiency in Microsoft Office Suite and in Excel, including experience with pivot tables for analyzing and organizing campaign data.
Responsibilities- Execute, manage, and optimize online media campaigns and programs for agency clients (e.g., auction/exchange-based performance media, audience-based buying, remarketing campaigns)
- Demonstrate diligence, attention to detail, and adherence to programmatic best practices throughout the full programmatic campaign life-cycle
- Manage programmatic campaigns within The Trade Desk and Prisma, ensuring accurate setup, optimization, and delivery
- Operate in a hands-on-key's capacity to directly implement and manage campaign adjustments, troubleshoot issues, and optimize performance in real-time
- Maintain and organize campaign-specific materials in team's shared document repository
- Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns
- Assist in the development of client-facing campaign performance reports
- Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities
- Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
- Traffic campaign tags into ad exchange environments
- Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance
- Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable
- Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
- 6+ months of experience within programmatic or paid social
- Understanding of traditional and interactive media planning elements
- Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
- Experience managing programmatic campaigns within The Trade Desk and Prisma while operating in a hands-on-key's environment
- Strong analytics, organizational, and communication skills
- Proficiency in Microsoft Office Suite and in Excel, including experience with pivot tables for analyzing and organizing campaign data
Starcom is a global communications planning and media leader. With over 7,000 employees in over 100 offices around the world, we partner with the world's leading marketers and brands. Our team is dedicated to supporting new ideas, innovation, personal and professional growth, and development, and mentorship.
BenefitsAs a valued member of our team, you will enjoy a range of benefits, including competitive salary ($65,000 - $80,000 per year), comprehensive health insurance, and generous retirement plan matching. We also offer ongoing training and development opportunities to help you grow your career.
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