Senior Brand Strategist
3 days ago
**Join Our Team**
AEG is a dynamic and innovative company that values creativity and entrepreneurship. We are seeking a talented Senior Director, Marketing to lead our marketing efforts for new business development initiatives.
**Role Overview**
In this key role, you will be responsible for leading marketing efforts for new properties incubated within the Products & Experiences department. Your primary focus will be on providing thought leadership and primary marketing responsibility to help conceive, launch, and grow new businesses in sectors including Digital Media, Live Experiences, and Consumer Products.
You will set marketing goals, establish target audiences, form commercial strategies & tactics, build multi-channel go-to-market campaigns, and craft measurement frameworks. Additionally, you will support various marketing functions including developing brand strategy/architecture, crafting visual identities, and conceiving full-funnel consumer marketing tactics.
**Responsibilities**
- Project lead brand development, visual identity, and brand strategy workstreams.
- Work with Data, Analytics & Insights team to assess the viability of the property within the market.
- Partner with Content & Consumer Tech teams to build strategies for social media, content production, and digital product (web, app, email) development.
- Liaise cross-functionally around strategy and integration with departments including Partnerships, Ticketing, Community, DE&I, Communications, etc.
**Requirements**
To succeed in this role, you will need:
- 10+ years of experience in Marketing in Brand Manager and/or marketing generalist roles.
- Experience in brand strategy, experiential marketing, performance marketing, lifecycle marketing, and/or digital marketing.
- Understanding of customer acquisition, conversion, and retention marketing principles.
**What We Offer**
We offer a competitive salary range of $140,000-$165,000, commensurate with experience. You will also have access to a comprehensive benefits package, including health insurance, retirement plan, and paid time off.
**Location**
This position is based in [location], with occasional travel required for events and meetings.
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