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Digital Marketing Specialist

2 months ago


Washington Highlands Washington DC, United States Rational 360 Full time

About Rational 360

Rational 360 is a leading full-service strategic communications and digital agency, with a strong presence in the industry. Our team takes a data-driven approach to advancing our clients' mission-critical goals.

The Rational Way

We recognize that communications and public affairs rarely take place in a vacuum. Our work is crafted using the best data analysis to support organization-wide strategic objectives for our clients.

Our Services

We offer a range of services, including public relations and public affairs, crisis communications, and new media strategy. Our experienced team takes an innovative, active approach to delivering impactful outcomes for our clients.

Our Approach

We create custom campaigns that are integrated with communication, policy, or business goals. Our campaigns are designed to deliver outcomes and results, and we measure our success at every point in the process.

Requirements

  • Drafting of content, including social media posts, email marketing programs, and website copy.
  • Conducting research on industry leaders, potential clients, and other brands.
  • Reporting on campaign performance across channels.
  • Monitoring of trending social media conversations for reporting and noting timely opportunities for client participation.

Qualifications

  • An interest in brand development and brand communication.
  • Knowledge of social media platforms.
  • Strong writing skills.
  • An energetic and creative mind.
  • Knowledge and experience with creative tools (e.g. Photoshop, Illustrator, and Canva) is a plus.
  • Knowledge and experience with common social media monitoring and reporting tools (e.g. Brandwatch, Tableau, Crimson Hexagon, Digimind, Hootsuite, and Sprout Social) is a plus.
  • A bachelor's degree. A focus in journalism, digital marketing, business, PR or communications is a plus.

Benefits

The Rational 360 Digital Fellowship program is a minimum of six-month paid program in our Washington, DC office. Fellows are expected to work 40 hours per week and earn $17.50/hour.

Fellows have the opportunity to grow their digital and communication skills through professional development trainings hosted weekly in the Rational 360 office. Additionally, a member of the digital team will be paired with each fellow to mentor and train them throughout the duration of the fellowship.