Community Relations Director

3 days ago

Lincolnton North Carolina, United States The Addison of Lincolnton Full time
Job Description

Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing facilities.

Key Responsibilities:

  • Respond and follow-up with all walk-ins, phone inquiries, and mail inquiries in a timely and appropriate manner.
  • Create, plan, and implement events with the Sales and Marketing Team and Program Director to bring in prospective residents, current leads, and professionals, such as seminars, speakers, themed events, and family nights.
  • Develop and maintain a good working relationship with residents, families, and professional providers of care.
  • Maintain a working knowledge of all software programs.
  • Participate in weekend call coverage in Manager Rotation, unless they have a standing schedule that already encompasses one or more weekend day.
  • Secure the required number of budgeted move-ins and achieve net gains each month.
  • Treat each inquiry with value.
  • Work closely with the Executive Director and Regional Director of Operations, and Divisional Director of Sales and Marketing in the development and implementation of the quarterly marketing plan.
  • Create and implement a strong community outreach program that generates the necessary number of referrals to reach sales goals.
  • Complete quarterly media planning with the current vendor on a timely basis.
  • Keep the Executive Director informed of all sales activity daily.
  • Maintain the Senior Lifestyle Hot Board/Move-in Move-out board.
  • Communicate any special needs of the incoming resident to the appropriate personnel.
  • Manage the use of sales tools.
  • Assure every alternative is considered before closing a lead.
  • Keep informed of all trends, developments, concepts, and techniques in the field that affect the product.
  • Understand the needs of the senior and the aging process.
  • Maintain and work an active, meaningful waitlist.
  • Visit competitors quarterly.
  • Maintain confidentiality of all pertinent information.
  • Comply with all Senior Lifestyle Policies, cities, state, and federal regulations pertaining to Residents' accounts as it relates to Medicare, third-party billing, etc.
  • Interact professionally and effectively with all levels of the organization, residents, family members, etc.
  • Perform other duties as assigned.

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