Senior Product Marketing Manager

6 days ago

Littleton CO United States Visa Full time

About the Role:

This is a high-profile, growth-oriented position as the business aims to expand and fortify. A great culture of empowerment and openness to ideas provides the space to make a difference.

Key Responsibilities:

  • Develop a robust, outcome-driven marketing plan for key products and services.
  • Collaborate with executive leadership, product, and commercialization teams to prioritize focus areas.
  • Bring together a budget, cross-functional teams, and agencies to create an execution plan.
  • Lead hands-on work on messaging and positioning, and lead cross-functional teams and agencies in the execution of content and collateral.
  • Develop a B2B Integrated Campaign plan for the DPS and use Visa's B2B Marketing Measurement framework to measure impact.

Requirements:

  • 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) or 2 years of work experience with a PhD.
  • Minimum 8-10 years of experience as a Product Marketing Manager (B2B) in Financial Services Technology and/or related areas such as Payments, Issuing Solutions, Financial Infrastructure and Services.
  • Experience in leading end-to-end product marketing for a product and/or service, including experience in launching products and supporting revenue growth.
  • Capability to develop messaging and content for marketing and sales motions.
  • Experience in supporting the go-to-market of a product or service with a complete Product and B2B Marketing plan - from content to campaigns and demand generation.
  • Ability to work in a matrix organization, pitch, and increase the influence of marketing with business and product leaders.
  • Strong analytical and writing skills are required, along with proficiency in using tools and approaches for agile marketing.
  • Experience and capacity to quickly understand core product and service functionality, customer needs, and industry trends to incorporate into messaging and content.
  • Experience in interacting with industry analysts and influencers is necessary.

About Visa:

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year.

Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

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