Digital Marketing Specialist

2 weeks ago


Selma, Alabama, United States DTC Jobs Full time
Job Title: Paid Search Marketer

At DTC Jobs, we're not just a job board - we're a private community directly connected with over 200 hot DTC e-commerce companies. Our mission is to build in-house teams for these companies by connecting top-tier talent with the right opportunity.

Responsibilities:
  • Manage and optimize PPC campaigns across Google Ads, Bing Ads, and other search platforms to meet performance goals (CPA, ROAS, conversion rates, etc.).
  • Conduct thorough keyword research to identify high-opportunity keywords for paid search strategies.
  • Develop and implement A/B testing strategies for ad copy, bidding strategies, and landing pages to improve conversion rates.
  • Write compelling and persuasive ad copy to attract and engage target audiences.
  • Collaborate with the design and marketing teams to ensure landing pages are optimized for conversions.
  • Monitor, analyze, and report on campaign performance metrics, including CTR, CPC, CPA, and ROI.
  • Stay up to date with industry trends, new ad formats, platform updates, and search engine algorithms to ensure ongoing optimization.
  • Manage and allocate PPC budgets efficiently to maximize results while minimizing spend waste.
  • Create detailed performance reports and present findings and recommendations to stakeholders.
Qualifications:
  • Proven experience managing PPC campaigns on Google Ads, Bing Ads, and other search platforms.
  • Strong understanding of paid search strategies, including keyword research, bid management, and ad optimization.
  • Proficiency in analyzing performance metrics and making data-driven decisions to improve campaigns.
  • Experience in A/B testing for ads, bidding strategies, and landing pages to optimize conversion rates.
  • Strong copywriting skills for crafting effective and engaging PPC ads.
  • Ability to work with cross-functional teams to develop landing pages optimized for paid search conversions.
  • Exceptional budget management skills and the ability to maximize the efficiency of ad spend.
  • Familiarity with analytics tools such as Google Analytics and campaign management platforms.
Benefits:
  • Extensive Network of +200 DTC Brands: Exposure to state-of-the-art strategies, tactics, and processes in the DTC space by our extensive network.
  • Verified Companies: We verify each of our companies to ensure they are ready for a hire and can provide you with secure and legitimate opportunities.
  • Secure Payments: We verify all of the payment arrangements through us to be secure so you don't have to risk getting scammed.
  • Direct Talent Matching: We handpick the best opportunities according to your profile and directly connect you with companies, cutting down the lengthy process of hunting for a job.
  • Community & Networking: In placing, you will be part of a very exclusive community that will grant continued access to connections for limitless networking opportunities.
  • Retention Program: Once placed, we go the extra step in making sure you retain the job and have long-term relationships with our clients for further growth and more.


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