Product Marketing Director, Credit Portfolio Lead

3 weeks ago

New York, New York, United States PayPal Full time

Job Description:

We're seeking a seasoned Product Marketing Director to lead the consumer marketing strategy for our Credit portfolio. The ideal candidate will have a strong track record of developing and executing global marketing plans that drive portfolio and business growth.

Key Responsibilities:

  • Develop marketing strategies that drive credit portfolio growth and deliver against our consumer segment KPIs through the full funnel.
  • Partner closely with global marketing and commercial leaders to create marketing plans that are locally relevant and aligned to business priorities.
  • Define and monitor the critical metrics for measuring success of credit marketing activities and own end-to-end reporting of marketing performance across channels and markets.
  • Collaborate with Product/Design/Eng/Market Research to influence product roadmaps with the goal of increasing product adoption, differentiation, and customer growth.
  • Define audience, global positioning, messaging and go-to-market strategies that enable marketing, comms, and partner teams to grow awareness, consideration, and usage.
  • Maintain a deep understanding of the competitive landscape, industry trends, and customer needs, and act as voice of the customer at all stages of the product lifecycle, from product innovation through to marketing strategy.
  • Establish strong relationships with Product, Analytics, Commercial Growth, Comms, Lifecycle Marketing, Geo Marketing, Creative & Media, and other cross-functional groups to enable collaboration and communication across groups.

Requirements:

  • 10-15 years experience in product marketing and go-to-market strategy.
  • Experience working with credit products required.
  • Experience working globally.
  • Strong executive presence and ability to communicate key takeaways and strategies effectively.
  • Passion for customer-centric strategy and ability to generate qualitative and quantitative insights to inform marketing strategies.
  • Team player with ability to lead a matrixed team from idea inception through to a successful finish.
  • Ability to distill complex information into understandable, actionable, persuasive messages and strategies.
  • Fast study with ability to learn quickly and problem solve.

About PayPal:

PayPal is committed to fair and equitable compensation practices. Actual compensation is based on various factors including work location, and relevant skills and experience. The total compensation for this practice may include an annual performance bonus, equity, and medical, dental, vision, and other benefits.

Our Benefits:

We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you. We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypal.com/us/company-info/benefits.

Commitment to Diversity and Inclusion:

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.

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