Search Engine Marketing Professional

3 weeks ago


Dunkirk, New York, United States Digi Solutions Full time
Digi Solutions is a leading provider of digital solutions, and we are seeking a talented Search Engine Marketing Professional to join our team. As a key contributor to our marketing efforts, you will develop and manage paid search campaigns to drive business growth and increase revenue. With a focus on delivering results, you will conduct keyword research, create ad copy, and optimize landing pages to improve quality scores and conversion rates.

We require a seasoned professional with a solid background in SEM (Search Engine Marketing). Your expertise in PPC bid management, keyword research, and audience targeting will enable you to craft compelling ad campaigns that drive conversions. You will collaborate with our SEO and content teams to ensure seamless integration between organic and paid search strategies. Furthermore, you will be accountable for managing the SEM budget effectively, monitoring daily spending, and allocating resources wisely across campaigns.

The successful candidate will possess a minimum of 2-3 years of experience as an SEM Specialist or Paid Search Manager. You will have extensive knowledge of Google Ads, Bing Ads, and other PPC platforms, as well as proficiency in SEM tools such as Google Analytics, Google Search Console, and SEMrush. Your ability to manage large SEM budgets and achieve a positive ROI will be crucial. Excellent communication skills are essential, enabling you to convey complex data insights to non-technical stakeholders. Certification in Google Ads or Bing Ads is a valuable asset, as is experience with display advertising, remarketing, and programmatic advertising.

This role offers a competitive salary of $80,000 - $105,000 per year, commensurate with your experience. Our comprehensive benefits package includes flexible working hours, remote options, and access to top-notch health, dental, and vision insurance. We also provide paid time off, holidays, and opportunities for professional growth and development.

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