Digital Marketing Specialist

1 week ago

Dunkirk, New York, United States Digi Solutions Full time

**Job Title:** SEM Specialist

**Location:** Digi Solutions is a company that values flexibility and offers hybrid work options.

**Job Type:** Full-Time | Marketing

**About Us:** At Digi Solutions, we drive growth through innovative digital strategies. We are seeking a skilled and data-driven SEM Specialist to manage and optimize our paid search campaigns.

**Key Responsibilities:**

  • Develop, implement, and manage paid search campaigns across platforms like Google Ads, Bing Ads, and other search engines.
  • Conduct keyword research to identify high-converting keywords and ensure proper bidding strategies.
  • Create compelling ad copy and optimize landing pages to improve quality scores and conversion rates.
  • Monitor, analyze, and report on campaign performance, providing actionable insights to improve results.
  • Perform A/B testing on ad creatives, landing pages, and bidding strategies to maximize campaign effectiveness.
  • Continuously optimize campaigns for performance, ensuring the highest possible ROI on ad spend.
  • Stay updated with SEM trends, new tools, platform updates, and best practices to keep our campaigns ahead of the curve.
  • Collaborate with the SEO and content teams to ensure an integrated approach between organic and paid search strategies.
  • Manage the SEM budget efficiently, tracking daily spending and ensuring proper allocation across campaigns.
  • Provide regular reports to stakeholders, highlighting campaign successes, challenges, and opportunities for improvement.

**Qualifications:**

  • Proven experience as an SEM Specialist, Paid Search Manager, or similar role (minimum 2-3 years).
  • Strong knowledge of Google Ads, Bing Ads, and other PPC platforms.
  • Proficiency with SEM tools such as Google Analytics, Google Search Console, and SEMrush.
  • Experience managing large SEM budgets and ensuring a positive ROI.
  • Understanding of PPC bid management, keyword research, and audience targeting.
  • Familiarity with landing page optimization and A/B testing.
  • Ability to analyze data, generate insights, and create actionable reports.
  • Excellent communication skills with the ability to present data-driven results to non-technical stakeholders.

**Benefits:**

  • Competitive salary with performance bonuses.
  • Flexible working hours and remote options.
  • Health, dental, and vision insurance.
  • Paid time off and holidays.
  • Professional development opportunities.
  • Fun and inclusive company culture with regular team-building events.

**How to Apply:** If you have a passion for driving growth through strategic SEM campaigns and want to be part of a fast-growing company, we want to hear from you. Please send your resume, cover letter, and any examples of past campaign successes. Digi Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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