Digital Marketing Strategist

Digi Solutions is seeking a highly skilled Digital Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing paid search campaigns across various platforms, including Google Ads and Bing Ads. With a strong focus on driving results, you will analyze data and optimize campaigns to ensure maximum ROI.

We are looking for an experienced professional with a proven track record in SEM (Search Engine Marketing). Your expertise in PPC bid management, keyword research, and audience targeting will be essential in creating effective ad copy and landing pages that drive conversions. You will work closely with our SEO and content teams to ensure an integrated approach between organic and paid search strategies. In addition, you will be responsible for managing the SEM budget efficiently, tracking daily spending, and ensuring proper allocation across campaigns.

The ideal candidate will have a minimum of 2-3 years of experience as an SEM Specialist or Paid Search Manager. You will possess strong knowledge of Google Ads, Bing Ads, and other PPC platforms, as well as proficiency with SEM tools such as Google Analytics, Google Search Console, and SEMrush. Experience managing large SEM budgets and ensuring a positive ROI is also a must. You will have excellent communication skills, with the ability to present data-driven results to non-technical stakeholders. A certification in Google Ads or Bing Ads is a plus, as is experience with display advertising, remarketing, and programmatic advertising.

In this role, you can expect a competitive salary of $85,000 - $110,000 per year, depending on your level of experience. Additionally, you will enjoy flexible working hours and remote options, as well as access to comprehensive health, dental, and vision insurance. We offer paid time off and holidays, as well as opportunities for professional development and growth within the company.

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