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Social Media Content Manager

2 months ago


Miami, United States Belleville News-Democrat Full time
Job Summary

The Digital Marketing Specialist will work collaboratively with all units within the Marketing Department to properly promote services, events, and resources to the target audience through various digital platforms. Position will assist with brand management, strategic planning, and data reporting.

Key Responsibilities
  • Plans, executes, promotes and distributes all digital marketing campaigns that engage, educate, and motivate the target audience to lead healthier lifestyles using a data-driven approach.
  • Grows and maintains the online presence for the Marketing Department.
  • Creates methodology to measure and collect analytics from all digital content developed and implemented for the program.
  • Stays current in the latest industry trends, insights, best practices, and optimizes marketing performance based on the findings.
  • Supervises and trains marketing OPS, interns and/or volunteers.
  • Oversees development of content strategy including digital marketing posts and other online content.
  • Represents the Marketing Department at events, meetings, and conferences.
  • Works closely with the marketing team to set the annual marketing calendar.
  • Collaborates with the Division of External Relations to ensure brand integrity and standards.
Requirements
  • Bachelor's degree in Marketing, Communications, Public Relations, or related field and three (3) years of experience working with digital marketing in a communications, marketing, or public relations setting.
  • Experience with Digital Marketing Strategy and Analytics, digital marketing, and Microsoft Office and Adobe Suite.
  • Ability to submit 2-3 URLs of managing campaigns from digital marketing platforms.
  • Ability to promote sensitive topics such as sexual health, LGBTQ+, etc.