Senior Content Creator, Social Media

3 months ago

Miami, United States Norwegian Cruise Line Holdings Ltd. Full time

JOB SUMMARY

The Senior Content Creator will lead NCL's social content capture initiatives across all social media channels, ensuring high-quality, engaging, and on-brand content. The role will collaborate with various departments to bring the brand to life through compelling visual and written content and will help oversee content ideation/creation and social video production/storytelling, traveling/cruising to destinations around the world to showcase the NCL experience.


DUTIES & RESPONSIBILITIES

  • Create high-quality visual and written content, including photos, videos, graphics, and copy, that engages the audience and drives brand awareness across Instagram, TikTok, Facebook, Twitter, Pinterest, and other social media channels.
  • Collaborate with the Social Media team to develop and implement a detailed content calendar.
  • Plan, execute, and oversee all content capture initiatives for social media channels, including photo and video shoots on board our ships, at events, and other locations.
  • Plan and execute live social media content, such as Facebook Live, Instagram Live, and other real-time content opportunities
  • Monitor social media trends, tools, applications, and best practices to ensure the company's social media presence is cutting-edge and effective.
  • Work closely with the social media, creative and other marketing teams to ensure cohesive and strategic content across all platforms, while ensuring consistency with brand guidelines and messaging.
  • Analyze and report on key performance indicators (KPIs) to measure the success of social media content and provide insights and recommendations for improvement.
  • Strategically repurpose content across different platforms to maximize reach and impact.
  • Mentor the Content Creator, providing guidance, feedback, and professional development opportunities.
  • Perform other job-related functions as assigned.


DEGREE TYPE: Bachelor's Degree


FIELD(S) OF STUDY: Marketing, Communications, Journalism, Graphic Design or any equivalent education and/or work experience.


EXPERIENCE

  • Minimum 4 years of experience in content creation, with a focus on social media and digital marketing.
  • Experience mentoring junior staff members.


COMPETENCIES/SKILLS

  • Excellent communication, writing, and storytelling skills.
  • Creative mindset with the ability to generate innovative ideas and solutions.
  • Strong organizational skills and the ability to manage multiple projects simultaneously.
  • Ability to adapt to rapidly changing social media trends and platforms, with a proactive approach to experimenting with new formats and features.
  • Demonstrated ability to conceptualize, shoot and produce highly engaging social content.
  • High proficiency in in-platform and social-centric content editing software for both photo and video (e.g., Cap Cut, Photoshop, etc.)
  • Proficiency in advanced content editing software for both photo and video (e.g., Adobe Premiere, After Effects, Lightroom).
  • Strong understanding of social media platforms, their respective audiences, and best practices.


To Executive Search Firms & Staffing Agencies: NCLH does not accept unsolicited resumes from any agencies. All unsolicited resumes will be considered NCLH property, and NCLH will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting the NCLH Human Resources Talent Acquisition Department.

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