PR Manager Influencer Marketing

2 days ago

San Diego, California, United States LINQM Full time

About the Role

At LINQM, we are seeking a highly skilled Manager of PR Influencer & Affiliate Marketing to lead the development and execution of our public relations strategies, influencer collaborations, and affiliate marketing programs across our portfolio of health and wellness product-based companies.

Responsibilities

The ideal candidate will have a proven track record of successful PR campaigns, influencer partnerships, and affiliate marketing programs. They will be responsible for creating scalable PR (including performance PR) influencer and affiliate marketing programs that can be tailored to meet the specific needs of each company.

Key Responsibilities:

  • Develop and implement comprehensive PR strategies to increase brand visibility, drive revenue with performance PR, and strengthen our portfolio brands' public reputation.
  • Cultivate and maintain relationships with key media outlets, journalists, bloggers, and industry influencers.
  • Write and distribute press releases, pitch stories, and handle media inquiries to ensure positive and consistent media coverage.
  • Monitor media coverage, manage press clippings, and report on PR performance metrics.
  • Create and execute influencer marketing campaigns that align with brand goals and target audience.
  • Identify, recruit, and manage relationships with influencers, brand ambassadors, and content creators across various platforms.
  • Oversee influencer agreements, content creation, and performance tracking to ensure impactful collaborations and ROI.
  • Analyze and report on influencer campaign effectiveness, making recommendations for improvement.
  • Assure full FTC and legal compliance.
  • Develop and manage the affiliate marketing program, including recruitment, onboarding, and nurturing of affiliate partners.
  • Collaborate with affiliates to create promotional content, offers, and campaigns that drive traffic, conversions, and revenue growth.
  • Monitor affiliate performance, analyze data, and optimize strategies to maximize results and maintain a high level of partner satisfaction.
  • Stay up-to-date on industry trends, tools, and best practices to continuously improve the affiliate program.
  • Assure full FTC and legal compliance.

Requirements

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States. Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity, and expression, marital status, or any other legally protected factor.

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