Product Marketing Manager Lead
6 days ago
The American Bar Association seeks a seasoned marketing professional to drive business growth and develop marketing strategies for our organization. As a Marketing Manager, you will be responsible for creating and executing comprehensive marketing plans that attract new members, retain existing ones, and increase revenue.
Responsibilities- Develop and implement marketing strategies aligned with the ABA's overall business objectives.
- Create targeted marketing initiatives to drive membership growth, retention, and revenue increases.
- Collaborate with leadership and members to create promotional strategies that enhance the value of membership in the ABA.
- Manage the design, production, and delivery of marketing messages across various channels.
- Lead and mentor a team of direct reports, providing coaching, counseling, and performance feedback.
To succeed in this role, you will need:
- A Bachelor's degree from an accredited college or university.
- At least six years of experience in marketing, including responsibilities such as fulfilling annual revenue goals, creating and distributing marketing collateral, and developing marketing plans.
- Previous experience managing marketing budgets, reporting on spend and return-on-investment, and using influencing and communications skills to garner consensus on marketing initiatives.
We offer a competitive salary range of $120,000 - $160,000 per year, depending on experience, plus a generous benefits package that includes 401(k), medical, dental, vision, flexible spending accounts, health spending accounts, supplemental life and disability insurance, prepaid legal programs, and a complimentary membership to the American Bar Association.
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