Strategic Product Marketing Specialist

6 days ago


Chicago, Illinois, United States PatientIQ Full time

About PatientIQ

PatientIQ is a cutting-edge health technology company headquartered in Chicago. Our mission is to revolutionize patient outcomes through innovative software solutions.

About the Role

We are seeking an exceptional Strategic Product Marketing Specialist to join our team. As a key contributor, you will be responsible for driving the development of the PatientIQ brand and product messaging. The ideal candidate will possess a unique blend of marketing, product management, and analytical skills.

Responsibilities

  • Collaborate with the product team to craft go-to-market strategies that drive downstream marketing elements, including solution packaging and positioning.
  • Lead the creation of compelling product messaging and positioning, working closely with product management to develop a cohesive story that resonates with the market.
  • Partner with marketing and sales teams to execute growth campaigns that elevate brand awareness and drive demand generation.
  • Develop thoughtful buyer and user personas through market research, leveraging them to create resonant marketing and sales enablement.
  • Conduct competitive analysis to identify differentiators and opportunities, maintaining up-to-date competitive information for commercial teams.
  • Design and maintain product education and training initiatives.

Requirements

  • A minimum of 3-5 years of experience in B2B product marketing, preferably in healthcare or health technology.
  • Proven expertise in product branding, messaging, targeting, and product launches.
  • Experience building go-to-market strategies and executing outbound marketing efforts.
  • A track record of collaborating effectively with cross-functional teams to drive end-to-end go-to-market strategies and campaign plans.

Benefits

  • A highly competitive salary range: $120,000 - $180,000 per annum, depending on experience.
  • A comprehensive benefits package, including health, dental, and vision insurance.
  • The opportunity to work with a world-class team that values collaboration and excellence.
  • A fast-paced and dynamic environment with opportunities for growth and professional development.


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