Senior Manager, Customer Lifecycle Marketing Specialist
1 week ago
About the Role
Snyk is seeking a Senior Manager, Customer Lifecycle Marketing to lead our customer onboarding and adoption efforts. As a key member of our marketing team, you will be responsible for developing and executing strategies to increase customer engagement, onboarding, and adoption.
Key Responsibilities
- Oversee the strategy for email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle.
- Develop and execute a comprehensive customer onboarding and adoption strategy that addresses the unique needs of both security and developer personas, including admins and users.
- Work with Customer Success to map Snyk's customer lifecycle stages and design and implement strategic initiatives for each stage of the customer journey.
- Collaborate with Sales, Customer Education, CS, and Product teams to lead the design and implementation of customer lifecycle programs, specifically onboarding & adoption.
- Curate and enhance onboarding content to effectively communicate product value and facilitate customer understanding.
- Collaborate with cross-functional teams to ensure that onboarding content aligns with product updates and features.
- Provide insights to the product team based on customer feedback to contribute to product development and improvement.
- Influence how Snyk defines the key performance indicators (KPIs) to measure the success of customer onboarding and adoption efforts.
- Analyze customer data and feedback to identify trends in onboarding and adoption. Use these insights to optimize processes and identify ideal customer segments for expansion.
Requirements
- Experience managing a team of direct reports.
- Proven experience in customer marketing, with a focus on onboarding and adoption strategies.
- Strong project management and collaboration skills.
- Familiarity with technical audiences, particularly developers and security practitioners.
- Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data.
- Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions.
- Ability to work collaboratively in a fast-paced environment.
- Skilled in project management, capable of managing multiple projects and excelling in prioritization.
- Comfort with A/B testing and experimenting with new strategies; adaptability to feedback and results.
- Experience with customer education platforms and developing in-app messaging cadences are a plus.
About Snyk
Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups, to global benefits that help our employees prioritize their health, wellness, financial security, and a work/life blend, we aim to support our employees along their entire journeys here at Snyk.
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