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Lifecycle Marketing Lead

4 weeks ago

Boston, Massachusetts, United States Material Bank Full time
Lifecycle Marketing Lead Opportunity

Material Bank is a fast-paced, high-growth technology company that has created the world's largest material marketplace for the Architecture and Design industry. We provide the fastest and most powerful way to start and manage a design project. Learn more about our company at our website.

We are expanding our reach into B2C with the launch of DesignShop, a platform that is reinventing the home design process by combining the most exciting elements of Pinterest with a massive library of home design materials from hundreds of the country's best brands. DesignShop's shoppable inspiration is highly accurate and when coupled with its hyper-realistic interactive design tools, allows users to create beautiful scenes comprised of any material in its library. It is our expectation that DesignShop will become the world's most powerful virtual design center.

As a Lifecycle Marketing Lead, you will help lead our launch into the B2C home design market. This is a unique opportunity to build from the ground up, involving the creation and execution of innovative marketing strategies and creative tactics to attract, convert, and retain users within this fiercely competitive landscape. You will own the communication strategy with our users at every stage of the funnel via email marketing, SMS/MMS, and onsite marketing strategy and execution.

Key Responsibilities:
  • Develop and manage end-to-end email marketing campaigns, including segmentation, content creation, deployment, and performance analysis leveraging marketing automation platforms and reporting tools.
  • Create and/or source compelling and personalized email content that engages and converts customers.
  • Optimize email campaigns through A/B testing, segmentation, and performance analysis to drive higher open rates, click-through rates, and conversions.
  • Design and implement SMS marketing campaigns to effectively engage with customers through their preferred communication channels.
  • Develop targeted SMS campaigns that are timely, relevant, and compliant with industry regulations.
  • Monitor and analyze SMS campaign performance, making data-driven adjustments to improve results.
  • Own the strategy and execution of onsite marketing initiatives, including personalized website experiences, pop-ups, and banners.
  • Collaborate with the web development and design teams to create cohesive and engaging onsite experiences that drive conversions and customer satisfaction.
  • Utilize customer data and behavior insights to optimize onsite marketing tactics and improve user experience.
  • Manage and optimize marketing automation tools to execute and track email, SMS, and onsite campaigns.
  • Set up and manage customer journeys, workflows, and triggers to ensure timely and relevant communication throughout the customer lifecycle.
  • Analyze campaign performance data to identify trends, insights, and opportunities for improvement.
  • Provide regular reports and insights on email, SMS, and onsite marketing performance to key stakeholders.
  • Continuously test and iterate on campaigns to improve effectiveness and achieve marketing goals.

What You'll Bring:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven track record of 6+ years in lifecycle marketing roles, with experience in developing and executing lifecycle marketing strategies within the B2C sector; ecommerce or tech experience a plus.
  • Strong analytical skills and data-driven mindset, with the ability to interpret complex data sets, derive actionable insights, and make data-driven decisions to optimize campaign performance and drive business results.
  • Proficiency in email marketing platforms and marketing automation tools, such as Klaviyo, Braze, Hubspot or Mailchimp, with hands-on experience building and deploying email campaigns and automations; Braze experience in particular a plus.
  • Excellent written and verbal communication skills, with the ability to craft compelling messaging and storytelling that resonates with target audiences and drives engagement and conversion.
  • Detail-oriented with a commitment to quality and accuracy, ensuring all email campaigns and communications adhere to brand guidelines, messaging standards, and legal requirements.
  • Strong project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced, dynamic environment.
  • Collaborative team player with a proactive and adaptable mindset, capable of thriving in a collaborative team environment and working independently to drive results and achieve business objectives.

What You'll Get:
  • Our people: If you thrive in an inclusive, innovative, and fast-paced organization, look no further. You will get to work alongside some of the brightest minds - Join a genuinely fun and supportive workplace where we keep our employees consistently engaged through internal communication and corporate events.
  • Relaxation and Celebrations: Generous PTO, Sick Days, Paid National Holidays, and even more (ask us about this when we connect).
  • Health Benefits: We contribute to your medical, dental, vision and short-term/long-term disability plans and have a strong employee assistance program.
  • Plan for your Retirement: 401(k) eligible after your first 90 day's employed.
  • Giving Back: We sponsor multiple events throughout the year to help out our communities. You will receive time off to give back as well.
  • Growth: We'll help you take your career to the next level. We want you to be creative and take initiative which will allow you to grow and create within the company. Most importantly, be the best at what matters.
  • Flexible Work Schedules: With business units and employees across the globe, Material Technologies has embraced a hybrid working model allowing department leaders to decide on the best approach for their respective teams, whether that be remote, in person, or a little of both.