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Social Media Creative Specialist
2 months ago
NewGen is a pioneering agency focused on social media and influencer marketing, deeply embedded in the cultural zeitgeist, creators, and community.
Our mission is to disrupt traditional advertising practices and introduce innovative approaches that enhance social interactions, making marketing more pertinent, engaging, enjoyable, and impactful.
Initially established as a gaming influencer agency, we have refined our expertise in community engagement, connecting with contemporary consumers in a manner that resonates with their digital interactions, sharing habits, and decision-making processes.
Work Environment
Our office embodies a startup atmosphere within a larger agency framework, combining the agility of a new venture with the support of an established organization.
We promote a hybrid work culture, understanding the significance of in-person collaboration while also valuing flexibility. Team members are expected to be present in the office a minimum of three days a week.
Position Overview
We are seeking a Creative Specialist with a focus on social media platforms such as TikTok, Instagram, and YouTube. The ideal candidate will be proactive in generating innovative ideas that align with client objectives and demonstrate a keen interest in gaming culture.
Key Responsibilities:
- Developing creative concepts that resonate with client briefs.
- Articulating creative decisions to clients and internal stakeholders, whether in pitch presentations or during regular meetings.
- Crafting compelling content for various channels, with a strong emphasis on copywriting.
- Proactively generating ideas that unlock the potential of our clients' brands.
- Collaborating with strategists to stay ahead of shifts in consumer behavior.
- Visualizing ideas effectively, with proficiency in Adobe Creative Suite being advantageous.
Qualifications for Success
As a digital marketing agency specializing in social media, it is essential to possess a thorough understanding of:
- The social media landscape, staying informed about the latest platforms and their unique opportunities.
- The influencer ecosystem, with the ability to discuss trends and emerging creators.
- The gaming industry, as many of our clients seek our expertise in this area.
Engagement with creators on social media and the ability to discuss them confidently during the interview process will be highly beneficial.
Interview Process
At NewGen, we value passionate individuals who are eager to collaborate with us. Our interview process is designed to assess a range of skills, ensuring a mutual fit.
We aim to support career development for our team members, making the interview process crucial.
Benefits
Compensation: Competitive salary range.
Comprehensive health care plan (medical, dental, and vision).
Retirement savings options (401k, IRA).
Generous paid time off policy (vacation, sick leave, and public holidays).
Family leave (maternity and paternity).
Opportunities for training and professional development.
Flexible work-from-home options.
Complimentary snacks and wellness resources.
