Web Marketing Director

3 days ago

Redmond, Washington, United States Aditi Consulting Full time
Job Summary:

We are seeking an experienced Web Marketing Manager to join our AI The Cloud Marketing web experience team. This role will be responsible for helping grow our AI web business by developing and presenting web strategies, marketing plans, and budgets to drive web channel growth.

Key Responsibilities:

• Develop and present web strategies, marketing plans, and budgets to drive web channel growth
• Drive all marketing requirements and campaign initiatives for AI
• Represent the voice of the customer in developing strategies to impact the end-to-end digital funnel
• Share ownership of business targets for web channels
• Drive learning through qualitative UX research and A/B testing for the web direct channel to continually improve user experience
• Ensure digital customer journey through top-of-funnel acquisition into sales and lead motions
• Collaborate closely with product marketing and engineering to obtain, clarify, and verify requirements for new features and capabilities
• Drive reporting and analysis in partnership with operations and engineering teams to track and analyze key metrics weekly and monthly
• Lead marketing global engagement web requirements for site implementation

Qualifications:

• Mastered key aspects of business-driven web strategy for multiple audiences
• 8+ years' experience in a related marketing role
• Demonstrated ability to think strategically, execute effectively, work under tight deadline pressure, and manage multiple projects
• Proven effectiveness in working within a large company to gain commitment and support for projects and initiatives
• Comfortable managing multiple projects simultaneously amid ambiguity and without direction, and to forge partnerships and drive for results at all levels
• Project management experience in a highly independent, but collaborative environment
• Experience working with reporting and evaluation of digital and social media campaigns
• Motivated and enthusiastic self-starter who will use insights to formulate positive outcomes
• Creative thinker with a keen eye for quality content, a sharp ear for quality communication, and an enquiring mind that is motivated by new approaches and eager to find smarter, better, faster ways of getting things done

Compensation and Benefits:

The pay rate range above is the base hourly pay range that Aditi Consulting reasonably expects to pay someone for this position. Compensation may vary outside of this range depending on several factors, including but not limited to, a candidate's qualifications, skills, competencies, experience, location, and end-client requirements. Medical, dental, vision, PTO benefits, and ancillaries may be available for eligible Aditi Consulting employees and vary based on the plan options selected by the employee.

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