Product Marketing Manager

3 weeks ago

Buena Park, California, United States Yamaha America Full time

Job Summary

Yamaha America is seeking a highly skilled Product Marketing Manager to join our team. As a Product Marketing Manager, you will be responsible for leading the upstream portion of a product's journey to market by developing and executing go-to-market strategies to ensure the product is set up for success.

Key Responsibilities

  • Develop and execute go-to-market strategies to ensure the product is set up for success.
  • Lead the ongoing management of the products in the category by recommending and establishing effective and competitive pricing, monitoring product performance, and managing the overall product lifecycle in our market.
  • Collaborate with cross-functional teams to ensure alignment and effective execution of go-to-market strategies.
  • Develop and maintain competitive intelligence for the assigned product segment.
  • Develop product position and produce the following: market segmentation and product differentiation for targeted messaging, value proposition and initial messaging.
  • Analyze pricing impact and perform future pricing actions within the portfolio as well as implement steps in End-of-Life process when appropriate.
  • Develop an effective Go-To-Market strategy for new product launches and collaborate/communicate with cross-functional partners, especially Marcomm, to plan for in-market execution.

Requirements

  • Experience developing go-to-market strategies and plans for new product launches with top consumer brands.
  • Proficient in Microsoft Office with advanced PowerPoint and Excel skills.
  • Budget management.
  • Demonstrates success using qualitative and quantitative data to derive customer and/or business insights in support of product life cycle management.

What We Offer

  • Comprehensive benefits package including Medical, Vision, Dental, LTD, Life-Insurance and 401k with match AND automatic contributions.
  • Performance based bonus program.
  • Robust employee wellness programs including free music lessons.
  • Generous Wellness reimbursement program.
  • Tobacco cessation reward program.
  • Private concerts from award winning artists.
  • Discounted hotel, travel, entertainment, and other attractions.
  • Employee product purchase program.
  • Flexible work options (including hybrid and 9/80 schedule).
  • Casual dress.
  • Vacation, sick-time and personal floating holidays.
  • Monthly events, for example -- Bring Your Dog to Work Day, Employee Singing Competitions, Spirit Week and other fun events.
  • Inclusive and passionate culture.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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