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Digital Transformation Strategist

2 months ago

Chicago, Illinois, United States Photon Full time

About the Role:

We are seeking an experienced Digital Transformation Strategist to join our team at Photon. As a key member of our team, you will be responsible for leading client engagements, architecting solutions, and driving digital transformation initiatives to enhance marketing and ecommerce capabilities.

Key Responsibilities:

  1. Client Engagement & Advisory:
    Lead client workshops and discovery sessions to understand business goals, current technology landscape, and digital transformation needs.
    Advise clients on the optimal marketing technology, ecommerce, and direct-to-consumer strategies to improve customer engagement and business growth.
    Act as a trusted advisor to C-level executives and key stakeholders, presenting innovative solutions aligned with business objectives.
  2. Solution Architecture & Strategy:
    Design and architect comprehensive digital transformation roadmaps that integrate marketing technology solutions (customer data platform, CRM, marketing automation), ecommerce platforms, and direct-to-consumer strategies.
    Lead the assessment and selection of technology stacks, platforms, and tools to meet client objectives in marketing, customer experience, and commerce.
    Ensure scalable, future-proof solutions that align with industry best practices and emerging trends in direct-to-consumer and ecommerce.
  3. Team Leadership & Collaboration:
    Manage cross-functional teams, including developers, architects, analysts, and client stakeholders, to deliver complex projects.
    Mentor junior consultants, fostering a culture of continuous learning and professional development.
    Collaborate with internal and external teams to ensure the successful execution of projects, meeting deadlines and quality benchmarks.
  4. Execution & Delivery:
    Oversee end-to-end implementation of ecommerce and marketing technology solutions, ensuring smooth integration, deployment, and adoption.
    Lead the development of personalized customer journeys, omnichannel marketing, and commerce experiences leveraging data analytics and marketing tools.
    Monitor KPIs, customer data, and campaign performance to drive ongoing optimization and recommend actionable insights to clients.
  5. Thought Leadership & Innovation:
    Stay abreast of the latest marketing technology, ecommerce, and direct-to-consumer trends, bringing fresh insights and innovative solutions to client engagements.
    Publish whitepapers, case studies, and present at industry conferences to establish Photon as a thought leader in the space.
    Drive innovation by exploring emerging technologies such as artificial intelligence, machine learning, and augmented reality/virtual reality for enhancing customer engagement.

Qualifications:

  1. 10+ years of experience in marketing technology, ecommerce, and direct-to-consumer business models.
  2. Proven experience in leading large-scale digital transformation projects with a focus on customer experience, personalization, and revenue growth.
  3. Strong knowledge of marketing technology solutions (e.g., customer data platform, CRM, marketing automation), ecommerce platforms (e.g., Shopify, Magento), and direct-to-consumer channels.
  4. Excellent understanding of omnichannel marketing, customer journey mapping, and personalized engagement strategies.
  5. Experience working with cross-functional teams and leading client engagements at an executive level.
  6. Demonstrated success in optimizing marketing campaigns, leveraging data analytics, and driving measurable business outcomes.
  7. Strong communication and presentation skills, with the ability to articulate complex solutions to both technical and non-technical audiences.

Preferred Skills:

  1. Familiarity with emerging direct-to-consumer trends such as subscription models, direct-to-customer logistics, and customer experience (CX) innovations.
  2. Expertise in data analytics, AI, and machine learning applications within marketing and commerce.