Academic Marketing Manager

23 hours ago


Valparaiso, Indiana, United States InsideHigherEd Full time
Job Title: Academic Marketing Manager

Valparaiso University is seeking a highly skilled Academic Marketing Manager to join our team. As a key member of the University Marketing department, you will be responsible for developing and implementing marketing strategies to promote our academic programs and initiatives.

Key Responsibilities:
  • Develop and execute marketing campaigns to increase brand awareness and drive engagement among prospective students, alumni, and community members.
  • Collaborate with academic units, deans, department chairs, and program directors to create and disseminate marketing materials, including print and digital communications.
  • Manage and maintain the University's social media presence, including creating and scheduling content, engaging with followers, and monitoring analytics.
  • Stay up-to-date with the latest marketing trends and best practices, and make recommendations to enhance the University's marketing efforts.
Requirements:
  • Bachelor's degree in marketing, communications, or a related field.
  • 3-6 years of experience in marketing, communications, or a related field, preferably in higher education.
  • Exceptional written and verbal communication skills, with a strong portfolio that demonstrates creativity, analysis, and storytelling abilities.
  • Proficient in Google Suite, Google Ads, and major social media platforms.
  • Strong project management skills, with the ability to prioritize tasks, meet deadlines, and work independently.
What We Offer:
  • A competitive salary and benefits package.
  • The opportunity to work with a talented team of professionals who are passionate about higher education and marketing.
  • A dynamic and supportive work environment that encourages creativity, innovation, and growth.


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