Senior Marketing Manager
4 weeks ago
Marketing Strategy Director for US Kidney Care
Vantive, a new company built on Baxter's legacy, is seeking a Marketing Strategy Director to lead the marketing strategy across its US Kidney Care portfolio. This role will establish and direct marketing initiatives, drive portfolio expansion, and build business case rationale to increase revenue opportunities through 3rd party partnerships.
Key Responsibilities:
- Develop and execute marketing pricing strategies that drive services and product growth and customer stability.
- Lead key strategic and tactical Service Marketing initiatives, including market research, competitor analysis, and customer insights.
- Collaborate with cross-functional teams to analyze potential BD and M&A opportunities and drive innovation on digital service offerings.
- Provide balanced and nuanced inputs to individual deals to ensure alignment with overall strategic priorities.
- Manage large quantities of data from multiple sources in an organized, structured manner to guide strategic decisions.
- Assist contract and legal teams in supporting customer contracts decisions while also maintaining oversight of entire agreement to ensure alignment with commercial objectives.
- Deal reporting for service organization tying outcomes to actual P&L performance by working closely with Finance, Operations, and Commercial Excellence teams.
- Key partner to our marketing teams to carry out targeting and pricing goals and priorities.
- Creation of strategic vision over short and medium term plans.
Requirements:
- BS/BA required, MBA preferred, in marketing, business, or related field.
- 5+ years of professional experience in marketing or background in a changing but analytical work environment.
- Proven track record of successfully developing and executing marketing pricing strategies that drive services and product growth and customer stability.
- Strong analytic and strategic thinking abilities.
- Professional report-out abilities to peers, supervisor, and executive leadership.
- Skilled in simplifying the complex.
- Ability to understand market trends and customer needs.
- Demonstrated critical thinking ability with identifying needs and figuring out solutions.
- Positive demeanor with a steadfast drive for optimal results.
- Collaborator with ability to bring team members and key customers together to reach a common goal.
- Ability to innovate and develop new insights through collaboration with cross-functional teams.
- Strong interpersonal skills, including presentation, negotiation, and teamwork.
- Objective and fact-based in all aspects of decision-making.
- Previous experience in healthcare is strongly preferred.
Baxter's Commitment:
Baxter is committed to supporting the needs for flexibility in the workplace. We do so through our flexible workplace policy which includes a minimum of 3 days a week onsite. This policy provides the benefits of connecting and collaborating in-person in support of our Mission.
Compensation:
The estimated base salary for this position is $136,000 to $187,000 annually. The estimated range is meant to reflect an anticipated salary range for the position. We may pay more or less than of the anticipated range based upon market data and other factors, all of which are subject to change. Individual pay is based on upon location, skills and expertise, experience, and other relevant factors. This position may also be eligible for discretionary bonuses.
Equal Employment Opportunity:
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
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