Senior Marketing Manager
3 weeks ago
We are seeking a highly skilled Senior Marketing Manager to lead our marketing strategy across the Vantive Service portfolio. As a key member of our team, you will be responsible for establishing and directing marketing initiatives that drive business growth and customer stability.
Key Responsibilities
- Develop and execute marketing pricing strategies that drive services and product growth.
- Lead key strategic and tactical Service Marketing initiatives.
- Drive the Service portfolio expansion strategy, building business case rationale to increase revenue opportunities through 3rd party partnerships.
- Analyze current service interactions and drive identify optimum business to a decision through clear, concise, and compelling recommendations to our commercial organization and leadership.
- Manage large quantities of data from multiple sources in an organized, structured manner to guide strategic decisions.
- Assist contract and legal teams in supporting customer contracts decisions while also maintaining oversight of entire agreement to ensure alignment with commercial objectives.
- Deal reporting for service organization tying outcomes to actual P&L performance by working closely with Finance, Operations, and Commercial Excellence teams.
- Key partner to our marketing teams to carry out targeting and pricing goals and priorities.
- Creation of strategic vision over short and medium term plans.
- Drive innovation on digital service offerings - what does the future look like and how do we get there?
- Business plan creation/contribution to new service offerings and product launches.
- Collaboration with stakeholders to analyze potential BD and M&A opportunities.
Requirements
- BS/BA required, MBA preferred, in marketing, business, or related field.
- 5+ years of professional experience in marketing or background in a changing but analytical work environment.
- Proven track record of successfully development and executing marketing pricing strategies that drive services and product growth and customer stability.
- Professional report-out abilities to peers, supervisor, and executive leadership.
About Baxter
Baxter is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
We are committed to working with and providing reasonable accommodations to individuals with disabilities globally.
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