Medical Marketing Director

4 weeks ago


Deerfield, Illinois, United States Horizon Therapeutics , Inc. Defunct Full time
Job Summary

Horizon Therapeutics, Inc. is seeking a highly skilled Medical Marketing Director to lead the planning and execution of the U.S. launch of UPLIZNA in IgG4 related disease (IgG4-RD). The successful candidate will be responsible for developing a comprehensive understanding of thought leaders and key institutions in this emerging disease state, gathering KOL insights through advisory boards and field-based activities, and directing the execution of medical marketing tactics, including peer-to-peer education and medical congresses.

Key Responsibilities:
  • Develop and execute a medical marketing strategy to support the launch of UPLIZNA in IgG4 related disease (IgG4-RD), inclusive of peer-to-peer education, congress activities, association relations, and advisory boards to achieve brand objectives, strategies, and sales targets.
  • Partner across the marketing team to develop and implement the medical marketing strategy across key prescribers (rheumatologists, gastroenterologists, and other specialists), specialists involved in the diagnostic process (radiologists and pathologists), referrers, and advanced practice providers.
  • Collaborate with medical affairs and field-based marketing team members to develop a comprehensive understanding of thought leaders, key accounts, regional opinion leaders, and influence networks within IgG4-RD.
  • Manage and enhance external relationships with thought leaders and strategic business partners, in collaboration with the field-based strategic marketing liaison team.
  • Demonstrate a comprehensive understanding of the disease states, competitive landscape, and therapeutic management of the space.
  • Develop and implement promotional and disease education tactics that help build awareness of an emerging disease state, accelerate the patient journey to diagnosis, and position UPLIZNA as a treatment option for IgG4-RD patients.
  • Drive collaborative cross-functional execution to ensure appropriate alignment between strategy and field efforts.
  • Leverage business insights and expert feedback to provide active input into the development and review of brand strategy, tactical plans, and financial plans.
  • Gain feedback on and track marketing program effectiveness/ROI and continuously strive to optimize marketing programs.
  • Effectively and consistently execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and answer business objectives. Manage project timelines and budgets.
  • Negotiate with vendors and drive optimal value for the brand. Work closely with contracts, pharmacovigilance, and compliance on Master Services Agreements, work orders, and contractual agreements.
Requirements and Qualifications:
  • Bachelor's degree in a related field required; Master's Degree preferred.
  • 10+ years' experience in biopharma marketing/sales with medical marketing functional experience strongly preferred.
  • Experience in inflammatory disease, especially rheumatology and/or gastroenterology, is preferred.
  • Experience with Buy and Bill biologics preferred.
  • Excellent leadership, project management, and problem-solving capabilities.
  • Experience developing and nurturing thought leader and HCP relationships.
  • Strategic thinker with the ability to translate analysis into strategy.
  • Thorough knowledge of FDA regulations.
  • Requires approximately 30% travel, including some overnight and weekend commitments.
  • Proficient in Microsoft Office.
  • Professional, proactive demeanor.
  • Strong interpersonal skills.
  • Excellent written and verbal communication skills.
Our Values:
  • Transparency: We value collaboration. Trusting each other and tackling tough challenges can make a powerful difference.
  • Accountability: We do what's right for our patient communities through quality decisions and owning our successes and failures.
  • Growth: We fiercely innovate and evolve to better ourselves, our communities, and our patients.
Leadership Expectations:
  • Enterprise Mindset: Look beyond one's team, brand, or function to see the broader company and external perspective.
  • Exhibit Intellectual Curiosity: Seek to understand what you do not know; ask the right questions of the right people and sources.
  • Ensure Accountability and Courage: Step up to address difficult issues and hold self and others accountable to commitments.
  • Embrace Diverse Perspectives: Welcome others with a respectful attitude; integrate diverse perspectives into ways of working.
  • Develop Talent: Provide feedback, coaching, and mentorship to help others be more effective in their role.

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