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Content Marketing Specialist
1 week ago
Crossroads Professional Coaching is a professional services company that delivers comprehensive marketing solutions to its business coaching clients. With over a decade of steady growth, the company has built strong relationships with its client base and seeks a skilled Content Marketing Specialist to support its expanding marketing efforts.
The ideal candidate will have experience in managing social media platforms, creating engaging content, and coordinating projects for various clients. The role requires direct interaction with clients and team members, making excellent communication skills essential.
This position offers opportunities to develop and maintain social media calendars, create compelling blog content, engage with target audiences, and manage multiple projects simultaneously. Strong project management skills and the ability to meet deadlines are crucial in this role.
The successful candidate will be able to research and select images, titles, and headings for blog posts, insert content into WordPress, and optimize it for search engines. Additionally, they will handle email marketing campaigns, communicate with clients, and provide general marketing support as needed.
Responsibilities include:
- Managing client social media across multiple platforms (Facebook, Instagram, LinkedIn, TikTok)
- Creating monthly social media calendars tailored to each client's needs
- Maintaining all social media platforms for each client, ensuring consistent branding and messaging
- Content writing/research for social media, including blogs and other marketing materials
- Writing and publishing blogs for clients, typically two per month
- Engaging with social media target audiences, fostering meaningful connections and driving brand awareness
- Maintaining client and Crossroads blogging, including researching and selecting images, titles, and headings
- Inserting blogs into WordPress, optimizing for search engines, and entering relevant information
- Managing projects for clients, communicating effectively, and delivering exceptional results
- Handling email marketing campaigns, including sending e-newsletters and targeted promotions
- Providing marketing support to clients, including research and grassroots marketing initiatives
To succeed in this role, you'll need:
- 1-2 years of experience in social media management
- A bachelor's degree in a related field
- Excellent written and verbal communication skills
- The ability to accurately estimate timelines and meet deadlines
- Strong project management skills and a collaborative attitude
Crossroads Professional Coaching is committed to helping small business owners build successful businesses grounded in Christian values. Our culture emphasizes:
- High-quality client service with a focus on treating others with respect and kindness
- Lifelong learning and staying up-to-date with industry trends and best practices
- Christian values and a commitment to biblical principles in our work