Marketing Strategist

1 week ago

KS United States GBA Companies Full time
Job Description

GBA Companies is seeking a highly skilled Marketing Specialist to provide strategic direction and implement marketing activities for the marketing department and support other departments/affiliates.

The ideal candidate will have a minimum of 3 years of marketing experience and a degree in marketing, journalism, communications, or a relevant field. They will be responsible for executing a marketing plan, pursuing management, maintaining and seeking marketing data, providing direct support to market/affiliate needs associated with project opportunities, branding, events, programs, and other miscellaneous tasks as needed.

Key Responsibilities:

  • Develop and implement marketing strategies and plans to align with marketing KPIs and company goals
  • Prepare and tailor content, proofing and editing requests for proposal (RFP) and qualification (RFQ) responses
  • Make recommendations and guidance for project pursuits to elevate our responses
  • Create high-quality, unique, and creative deliverables for pursuits and other marketing purposes
  • Produce high-end presentation materials and deliverables for internal purposes and project pursuits
  • Support/lead the strategy and begin coaching teams during interview preparations
  • Create, provide input, and strategic direction for marketing collateral for business development and recruiting support
  • Seek information to write project descriptions, resumes, and gather photography and images to be maintained in the share drive and CRM
  • Maintain and produce narratives to effectively market GBA companies
  • Manage activities for trade show and events, including staff participation, sponsorship, coordination of giveaways, brochures, and supporting entertainment, as needed
  • As needed, coordinate efforts for client entertainment events with our Business Development staff, as necessary, including conference hospitality events and other business functions
  • Provide information to corporate communications team on events or projects for internal or external press releases, social media, The Grid, newsletters/e-blasts, etc
  • Assist or develop copy for company website, campaign emails, social media, advertising, sales collateral, articles, testimonials, etc
  • Prepare, including writing, proofreading, and editing award submissions
  • Ensure high-quality work by ensuring proper review and proofing has been completed
  • Approach work proactively, take initiative, and consistently ensure ongoing improvement
  • Manage and protect the GBA Companies brand
  • Other duties as assigned

Qualifications:

  • Minimum of 3 years of marketing, or related experience
  • Degree in marketing, journalism, communications, or relevant field
  • Expertise with a variety of software programs, such as Adobe Creative Cloud - Photoshop, InDesign, and Illustrator
  • Experience with CRM, preferably Cosential
  • Outstanding organizational and time-management skills
  • Excellent communication skills, verbal and written
  • Consistently perform work accurately and completely, and in a timely manner
  • Positive attitude and timely response to feedback and employee requests
  • Consistently show ability to multitask and manage competing deadlines
  • Provide quality through attention to detail
  • Excellent verbal and written communication skills
  • Talent in presenting information concisely and accurately, with keen attention to detail

About GBA Companies:

GBA Companies is a leading engineering firm that values innovative and intelligent people who want to solve problems. We strive to create remarkable solutions for a higher quality of life and are changing the industry by integrating the design and construction process with the use of new technology. Our people are intelligent, tenacious, and committed to creating high-quality, imaginative projects. We've created an environment where we celebrate our team's eagerness to learn and grow. From birthdays and BBQs to protecting the environment and helping families in need, GBA employees celebrate and support one another and the communities where we live, work, and play. Joining our team means you'll have rewarding opportunities that challenge and inspire you.

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