Credit Card Product Marketing Lead

2 weeks ago

Cleveland, Ohio, United States PNC Full time
Job Title: Credit Card Product Marketing Lead

We are seeking a highly motivated and experienced credit card product marketing professional to join our growing team and drive high-impact go-to-market product launch strategies.

Job Summary:

The Credit Card Product Marketing Lead will be responsible for leading the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. This includes formulating plans that acquire, grow, and retain customers in support of the product life cycle and line of business goals and objectives.

Key Responsibilities:
  • Develop competitive and differentiated value propositions that will serve as the building blocks for all customer and employee-facing communications.
  • Support the development of learning agendas to prove the value of marketing efforts and support continuous campaign improvement.
  • Use demographic and behavioral data to inform tailored marketing strategies for specific products.
  • Stay up to date on customer needs and market dynamics to help identify product opportunities.
  • Monitor and analyze the competitive landscape and position products and features effectively.
  • Ensure that value propositions, benefits, and messaging are consistently delivered across teams and channels and serve as proof points of brand imperatives.
  • Lead the execution of creative campaigns that drive customer and financial growth in partnership with PNC's agency of record.
  • Influence the budget while ensuring all operating activities are optimized and delivered within the established budget framework.
Requirements:
  • 5+ years' consumer marketing experience with direct experience in shaping credit card product positioning, value propositions, and messaging.
  • Demonstrated track record in designing customer-centric marketing plans.
  • Strong creative development and production experience; experience leading relationships with internal and external agency partners.
  • Strong analytical skills, ability to use data to drive relevant strategies.
What We Offer:

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility*: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

*For more information, please click on the following links: Time Away from Work (

PNC Full-Time Benefits Summary

PNC Part-Time Benefits Summary (

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

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