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Strategic Marketing Professional

2 months ago

MagstattleBas, Grand Est, United States Creighton University Full time
Job Summary

Creighton University seeks a highly skilled Marketing Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing and communications plans that drive brand awareness and support recruitment and retention efforts.

Key Responsibilities
  • Develop and Execute Marketing Plans: Create and implement comprehensive marketing plans that align with university marketing and strategic initiatives.
  • Apply Marketing Trends and Research: Stay up-to-date on the latest marketing trends, research, and technologies to support marketing and communication plans.
  • Partner with Marketing Teams: Collaborate with marketing, creative, web, and content teams to execute and implement strategic marketing and communications priorities.
  • Oversee Social Media Channels: Develop and implement social media strategies for the school/college, in collaboration with the university's social media strategy.
  • Implement SEO Best Practices: Ensure that school/college web pages are optimized for search engines.
  • Track Key Performance Indicators: Monitor and report on the effectiveness of marketing activities, providing clear recommendations based on data.
  • Create and Deliver Content: Develop and deliver high-quality, usable content that meets SEO and UX standards.
  • Be a Brand Ambassador: Serve as a brand ambassador within the school/college, ensuring that the university's brand message is conveyed, integrated, and established.
Qualifications
  • Bachelor's Degree: A bachelor's degree in marketing, business administration, communications, or a related field is required.
  • Experience: 4-6 years of experience in marketing, with a proven ability to develop comprehensive marketing plans and implement best-in-class brand marketing and communication activities.
  • Data-Driven Decision Making: Ability to use data to drive strategy and monitor and report on results.
  • Brand Marketing Knowledge: Knowledge and experience with brand marketing and an understanding of the overall digital media landscape.
  • Collaboration and Communication: Ability to work collaboratively with subject matter experts and leaders across campus, with exceptional verbal and written communication skills.
  • Organizational Skills: Demonstrated organizational skills, strong business acumen, and the ability to be a persuasive presenter and effective developer and leader of integrated marketing and communications efforts.