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Associate Brand Manager

2 months ago

Louisville, Kentucky, United States Sazerac Full time
Job Description

Overview

Sazerac is seeking a highly skilled Associate Brand Manager to join our dynamic team and drive innovation and growth for Fireball Whisky, a $1BN+ brand in global retail sales and #2 spirit brand in the U.S.

Key Responsibilities

  • Strategic Execution: Develop and execute brand strategic plans, commercialization, and assist sales counterparts in crafting compelling selling stories to meet sales and profit goals.
  • Creative Development: Translate overall business objectives to specific creative projects, including influencer and media partnerships, to help drive Fireball's relevance with Gen-Z and Millennial consumers.
  • Business Management: Lead weekly and monthly business reporting, analyzing data to provide insights to senior leadership to help inform total brand strategy.
  • Innovation Process Ownership: Own the innovation process, including 3-5-year planning, breakthrough packaging design, liquid development, and commercialization.
  • Shopper / In-Store Marketing: Partner closely with Sales and Shopper Marketing functions to develop in-store programming and point-of-sale materials that help Fireball become a category leader in both on- and off-premise channels.
  • Market Expertise: Be recognized as the strategic expert in category business trends, drivers, and inhibitors.
  • Customer Engagement: Partner with National Key Account managers for customer meetings, including new item/brand sell-in and Joint Business Planning.
  • Career Development: Develop and follow an action plan to gain the skills, learning experiences, and results needed to meet your career goals.

Requirements

  • Bachelor's degree in Business, Marketing, or Communications
  • 2+ years of relevant experience in marketing or brand management in alc-beverage, CPG, or related industry
  • Strong planning and organizational skills; time management and prioritization skills
  • Willingness to travel (max 20%)
  • Experience leading people through influence where no direct reporting relationship exists
  • Demonstrated active learner with the ability to make independent observations
  • Comfortable with change in a fast-moving environment
  • Ability to communicate with all levels of an organization
  • Excellent project management skills, including managing multiple projects simultaneously
  • Excellent oral and written communication skills