Senior Brand Manager, Jefferson's

4 days ago


Louisville, Kentucky, United States Pernod Ricard USA Full time
Job Summary

We are seeking a highly skilled Senior Brand Manager to lead our North American Distillers American Whiskey Portfolio, excluding Skrewball. This role will be responsible for developing and executing strategic brand plans, driving innovation, and monitoring performance.

Key Responsibilities
  • Develop and execute brand strategies to drive growth and profitability.
  • Lead the creation and deployment of commercial plans, including AOPs, playbooks, and budgets.
  • Collaborate with cross-functional teams to develop and execute promotional campaigns and programs.
  • Manage A&P budgets and track brand performance to optimize outcomes.
  • Develop shopper-facing tools and programs to drive trial and sales.
Requirements
  • Bachelor's degree (or equivalent); MBA or advanced degree preferable.
  • 8+ years of experience in brand management, commercial marketing, or a related field.
  • Proven track record of driving growth and profitability in the spirits industry.
  • Strong leadership and communication skills, with the ability to influence teams and executive stakeholders.
About Pernod Ricard USA

Pernod Ricard USA is a global premium spirits and wine company, home to iconic brands such as ABSOLUT Vodka, Jameson Irish Whiskey, and Malibu. We are committed to igniting conviviality and creating a workplace that is rich in heritage, driven by our values of sustainability, safety, and giving back to the community.

We offer a flexible work policy, with most positions offering a hybrid or remote option, and a range of benefits and perks to support our employees' well-being and success. Pernod Ricard USA is an Equal Opportunity Employer, committed to diversity and inclusion in all aspects of our business.



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