Marketing Strategy Analyst, Special Projects
2 weeks ago
Position Overview:
Brightspeed is in search of a detail-oriented and analytical Marketing Strategy Analyst, Special Projects to enhance our strategic initiatives. This role is pivotal in driving our growth by examining subscriber and financial metrics, recommending strategic pathways, and overseeing targeted projects while serving as a subject matter expert in collaboration with various teams.
Key Responsibilities:
Data Analysis:
Utilize data analytics to derive meaningful insights regarding customer behavior and overall business performance. Present findings in a clear manner to guide strategic planning.
Reporting and Metrics:
Design and evaluate extensive reports focusing on subscriber and financial data to pinpoint trends and potential opportunities.
Strategic Development:
Employ a comprehensive understanding of customer dynamics, competitive landscape, and product offerings to formulate and implement strategies that foster business expansion.
Lead Generation Management:
Establish and oversee lead generation initiatives aimed at optimizing customer acquisition, ensuring a balance between innovative strategies and operational effectiveness.
Collaborative Approach:
Work closely with cross-functional teams (such as sales, product development, and brand marketing) to achieve significant outcomes on specialized projects.
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