Strategic Communications Director
4 weeks ago
About the Role:
The Communications Manager - Benefits will be responsible for developing and implementing the communications strategy for Wespath's benefit plans, including retirement, health and welfare. This individual will oversee the day-to-day work of the Benefits Communications team and work closely with the Benefit Plans leadership team and other supporting teams.
Key Responsibilities:
- Develop and execute communication and marketing plans for the benefit plans offered by Wespath.
- Lead the benefit plans communication strategy, including strategic approach, objectives, audiences, messaging, vehicles, and barriers.
- Serve as a strategic partner to the senior managing director of Benefits Plans on communications and marketing.
- Coordinate and collaborate with the managing director of Church Relations, director of Plan Sponsor Relations, and managing director of Customer Service in developing communications and information for key audiences.
- Collaborate with direct reports to identify and execute tactical solutions, including development of work plans from concept through production in alignment with the established organizational visual and written brand identity.
- Develop a system to evaluate the effectiveness of communication strategies and conduct audience analyses to ensure continuous improvement in communication.
- Recommend enhancements and explore new methods for effective communication across various channels.
- Direct strategic communication consulting for the Benefit Plans business area, ensuring alignment between communications and business objectives, prioritizing messaging, and creating an integrated Wespath voice and brand identity.
- Regularly introduce new ideas and insights based on industry best practices and developments among benefits industry peers.
- Manage the development and execution of a marketing strategy for our benefit plans in partnership with key business areas and the managing director, Communications.
- Oversee the development of branded collateral and materials by the Communications department.
- Coordinate and consult with key business leaders in developing the strategy and agendas for key events targeting Wespath benefit plans.
- Partner with the Meeting and Events team on logistics and execution and lead direct reports through the implementation.
- Oversee benefits-related content creation, working with direct reports to oversee the development of content for key audiences, including retirement plan participants, employers/plan sponsors, and the Central Conference Pension program.
Requirements:
- Bachelor's degree in communication, journalism, English, Marketing, or equivalent work experience.
- 10 years of experience as a communication professional in a corporate or related environment.
- 5 years of experience hiring, motivating, training, and evaluating communication professionals.
- Demonstrated experience managing projects and project staff, from concept through delivery, including production oversight.
Preferred Qualifications:
- Advanced degree in communications and/or marketing.
- Five plus years writing for health and welfare, pension/benefit plans, institutional investments, or related financial services experience.
Wespath Benefits and Investments is an Equal Opportunity Employer and does not discriminate in hiring.
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