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Marketing Strategist

2 months ago

Minneapolis Minnesota, United States EAC Product Development Solutions Full time
Job Description

**About the Role**

We are seeking a highly skilled and experienced Marketing Strategist to join our team at EAC Product Development Solutions. As a key member of our marketing team, you will be responsible for developing and executing marketing campaigns to promote our business unit and improve lead nurturing across multiple channels.

Key Responsibilities

  • Develop and execute marketing campaigns to promote our business unit and improve lead nurturing across multiple channels, including digital advertising, content marketing, and sales enablement.
  • Create high-quality content for marketing channels, including blog posts, case studies, and other innovative opportunities to educate and engage our audience.
  • Collaborate with sales teams to ensure innovation and optimization of campaigns which align with the company's goals, attract customers in the market, and support the customer journey.
  • Conduct market research and analysis to identify target audiences, trends, and competitive landscape.
  • Manage and optimize marketing campaigns from concept to execution, tracking, analyzing, and reporting on performance.
  • Monitor the company's website and ensure content is current, optimized for search engines, and aligned with brand messaging.
  • Assist in creating materials, presentations, and sales collateral to increase brand awareness.
  • Assist with and participate in planning and executing product launches, promotional activities, trade shows, and weekly internal marketing updates.
  • Collaborate with internal teams to ensure alignment and consistency across all marketing efforts.
  • Maintain knowledge and understanding of industry trends, best practices, and emerging technologies in marketing, and share knowledge and insight with the broader team.
  • Strategic role in planning and decision-making, lead major projects, mentor team members.

Requirements

  • Proven experience in marketing strategy and campaign execution.
  • Strong understanding of digital marketing channels and their applications.
  • Excellent content creation and writing skills.
  • Ability to analyze data and make informed decisions.
  • Strong collaboration and communication skills.
  • Ability to work in a fast-paced environment and prioritize multiple tasks.