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Communications Manager for Marketing

2 months ago

Blue Bell, Pennsylvania, United States General Healthcare Resources, LLC Full time
Job Overview

The Communications Manager for Marketing will lead a robust content strategy aimed at enhancing candidate engagement, generating demand, establishing thought leadership, and fostering community connections. You will develop and oversee a vibrant content calendar tailored for specific audience segments, manage both employee and user-generated content, and implement effective SEO practices.

Core Responsibilities:

  • Overseeing the content strategy and production for GHR's blog and all written materials.
  • Drafting press releases, managing website content, email marketing campaigns, and sales materials.
  • Coordinating the content calendar and managing the employee advocacy content repository.
  • Leading strategies for Employee-Generated Content (EGC) and User-Generated Content (UGC).
  • Facilitating and managing content features for both employees and candidates.
  • Managing relationships with SEO vendors and overseeing SEO strategies.
  • Monitoring and analyzing content performance metrics using tools like Oktopost, Google Analytics, and social listening platforms; providing insights and recommendations for improvement.
  • Ghostwriting various communications and creating foundational content such as white papers, downloadable guides, and eBooks.
  • Staying informed about industry trends and engagement best practices for healthcare recruitment marketing across our primary sectors.
  • Building and maintaining primary and landing pages on the website, ensuring adherence to SEO best practices, and managing website forms and upkeep.
  • Designing graphics for blogs, social media, emails, and branding materials.
  • Overseeing branding documents and managing design approvals.
  • Coordinating internal communications and supporting cross-functional teams to meet marketing objectives and KPIs.

Qualifications and Skills:

  • Bachelor's degree in marketing, communications, or a related discipline.
  • Experience in staffing and recruitment is advantageous.
  • 4+ years of experience in content creation or copywriting, ideally in a B2B context.
  • Proficiency in graphic design software such as Adobe Creative Suite or Canva.
  • Exceptional verbal and written communication skills with a keen eye for detail.
  • Demonstrated success in demand generation, audience growth, and candidate engagement.
  • A knack for creative problem-solving and innovative thinking.

Benefits and Perks:

  • Competitive base salary
  • Weekly direct deposit
  • Ongoing training and development tailored to our industry and your role, providing a genuine career opportunity.
  • Health, dental, and vision insurance
  • 401k plan with company matching
  • Above-average paid time off, including 3 months of parental leave
  • Complimentary Calm app subscription for up to 5 dependents

About Our Company:

Welcome to General Healthcare Resources, LLC. For over 30 years, we have been dedicated to providing exceptional career and staffing solutions for healthcare and community-based professionals and organizations. Joining our team means embarking on a rewarding career that contributes to positive outcomes in careers, organizations, and patient care nationwide. At GHR, we are committed to fostering an environment where every employee finds profound satisfaction in their daily responsibilities and the long-term vision of their career.

We are an equal opportunity employer and value diversity within our organization. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.