Senior Specialist Data Insights

3 days ago


Washington, Washington, D.C., United States Clutch Full time
About Clutch
Clutch has been recognized by Inc Magazine as one of the 5000 fastest-growing companies in the United States for the past 7 consecutive years and has been listed in Deloitte's North America Technology Fast 500. Our global team of builders make our mission and growth possible. We come from many countries and believe that celebrating what makes us different creates a resilient and positive culture.

Responsibilities
Data Analytics and Visualization: Leverage data from tools such as Looker, GA4, and Ahrefs, to develop insights that shape copy and priorities in the editorial calendar. Conduct cross-tab analysis and research to identify trends, opportunities, and insights to visualize and use in content. Design and create surveys to gather audience insights, using the data to inform and improve content strategies. Develop visuals and performance reports to present findings and articulate their impact on content initiatives.
Survey Creation & Insights Development: Design and implement buyer surveys and other research tools to capture insights that guide content decisions. Analyze survey results and market research to extract actionable insights, presenting findings through visuals, reports, and decks. Partner with cross-functional teams to incorporate insights into editorial content, ensuring it resonates with key audiences and drives engagement.
Content Creation, Optimization and Management: Contribute to the development and optimization of content, including blogs, articles, pricing guides, and surveys, ensuring alignment with SEO strategies and audience needs. Identify low-performing content and implement optimizations to meet traffic growth goals and improve content rankings. Complete 100% of monthly content production tasks, ensuring all content is high quality, data-driven, and meets deadlines. Execute large cross-functional projects independently, ensuring that high-impact tasks are completed on time and aligned with business goals.
SEO & Performance Tracking: Perform advanced keyword research to inform content strategies and ensure optimized search rankings. Monitor and report on keyword movements and content performance, using data to continuously refine strategies. Implement on-page SEO and meta updates to ensure content is optimized for search algorithms and reflects the latest SEO trends.

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